GfK Interview Questions & Reviews
Getting an Interview
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Associate Interview (Positive Experience; Average Interview)
The process took 2 weeks - interviewed at GfK in July 2008.
Interview Details 1. Received a call from the company saying that my resume have been shortlisted and I will have to come down for an aptitude test
2. The test had 4 parts:
- Logical reasoning
- Writing an analysis for a case study
3. After some days I was informed that I have been been shortlisted for personal interview
4. Personal interview was mostly general with some scenario based questions on Market Research
5. After a couple of days they informed me that I have been selected and sent an e-mail with the details of the position and the salary that will be offered
The whole process from receiving the call till the confirmation mail took about 2 weeks
Interview Question – There is a swot analysis of a toothpaste and it's seen that the taste of the toothpaste is coming out in the opportunity quadrant, that is, people like it but don't think it is important.
How can we convert people's liking of it's taste from opportunity into a strength for the toothpaste? How can we make people realise that the taste is important for a toothpaste? View Answer
Analyst Interview (Neutral Experience)
Interviewed at GfK
Interview Details Assessment day with role multiple interviews with different levels of staff. Also a presentation with another candidate. Interviews consisted on competency questions, background and motivations for role as well as technical questions.
Interview Question – General competency questions are asked so make you have an answer for these types of questions. Answer Question
Negotiation Details – Offer by phone the next day not much negotiation.
Analyst Interview (Neutral Experience)
I applied online and the process took 4 weeks - interviewed at GfK.
Interview Details Three rounds of interviews, first was very general, second and third much more specific. About two weeks in between each interview. Offered position a few days after final interview, and accepted.
Interview Question – How has past experiences prepared you for this position? Answer Question
Negotiation Details – No
Research Associate Interview (Positive Experience; Average Interview)
I applied through college or university - interviewed at GfK in May 2014.
Interview Details 1 st - using GfK data to generate a report with insights. 2 tasks, 1 is observing data and give insights; 2 is modelling and prediction.
2 nd - 1 to 1 interview. Includes competency questions and scenarios questions (standard ones). the follow up with previous analysis. challenge you on anything missing, ask you how to explain and relevant confidence (eg. 50% sure, 80% sure...)
Interview Question – how confidence is your prediction/assumption/speculation? Answer Question
Senior Account Executive Interview (Neutral Experience)
I applied online and the process took 2+ weeks - interviewed at GfK.
Interview Details The interview process was pretty smooth. They call me on Monday for Wednesday interview. The first interview was pretty full there were writing test for English, math, logic, EQ, etc, and then HR interview and user interview in the same day. Then second interview was the next week to present a marketing analysis in PPT. the next week I already got the contract deal..
Interview Question – The presentation would be the most challenging one because all the head division and the MD will join the presentation session. so be prepare with an excellent question Answer Question
Negotiation Details – Since this company is global company so the contract already standardize with un-negotiable salary...little bit lame..
Senior Research Associate Interview (Neutral Experience; Difficult Interview)
I applied through an employee referral and the process took 3 weeks - interviewed at GfK.
Interview Details Hired as part of an acquisition, so cannot speak to GfK process. I can say that some teams are more selective than others, interviewing for months and months before making a single hire.
Interview Question – Not sure if they still use these for entry-level, but they'll ask abstract ideas to get a feel for how you think. For example) What is the US population? Some basics on statistics are also likely to be asked. Answer Question
Market Research Director Interview (Neutral Experience; Average Interview)
I applied online and the process took 3 months - interviewed at GfK.
Interview Details Had three interviews which were pretty standard with no real difficult questions. Some of the people that I gave as references said that the questions they were asked were really basic and didn't relate to the job in question. Also had to go back and forth a few times on the offer letter due to errors and wanting clarification in writing.
Interview Question – None was asked Answer Question
Negotiation Details – Straightforward except the process of the offer letter was a bit aggrevating,
Human Resources Assistant Interview (Positive Experience; Average Interview)
I applied through an employee referral and the process took 2+ weeks - interviewed at GfK in June 2013.
Interview Details HR initial interview, then a technical interview with the department manager and finally an interview with the managing director
Interview Question – nothing, all expected Answer Question
Negotiation Details – send an offer by email, and sending back the acceptance by email and finally signing a contract
Senior Research Manager Interview (Negative Experience; Average Interview)
I applied through a recruiter and the process took 2 months - interviewed at GfK in January 2014.
Interview Details The process was fairly straight forward. A recruiter scheduled two phone interviews with higher ups who's team I would be on. Then I had two in person interviews at the local office with the person I would report to, and their boss. Everyone was very positive and told me they would be in touch in a couple of days. Unfortunately, I never heard back after the in person interviews. I reached out to the recruiter to ask if a decision had been made and heard nothing. Very disappointing as I spent nearly 2 months going through the whole process. It would have been nice to hear formally one way or the other.
Interview Question – There were no technical questions asked. They did ask how I would feel working for someone who I felt knew less than I do. Answer Question