View All num of num See all Photos VWR International www.vwr.com Unclaimed Profile Overview Reviews Salaries Interviews Jobs Photos Benefits 199 Reviews 218 Salaries 55 Interviews Follow Add Interview Follow Add Interview Interview Question Supply Chain Intern Interview(Student Candidate) Tonawanda, NY VWR International How would you market for Telescope in 1750, when no one knows about orbits, moon etc ? Tags: See more , See less 8 Answer Add Tags Answer Interview Answer 2 Answers ▲ 0 ▼ I was sort of busted Interview Candidate on 31-Mar-2010 ▲ 5 ▼ You have to start with the familiar. Say, "I have a novel instrument for spotting wolves among the trees." Thus, the customer will identify the telescope with need, and its novelty won't alienate, scare, or intimidate. Then, expand the horizons (no pun intended)). Allow the customer to "discover" the heavens as you marvel at his wit! Wendy Godfrey on 04-Mar-2011 Interviews > Supply Chain Intern > VWR International Add Answers or Comments To comment on this, Sign In or Sign Up.