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VWR International Supply Chain Intern Interview Question (student candidate)

I interviewed in Tonawanda, NY and was asked:
"How would you market for Telescope in 1750, when no one knows about orbits, moon etc ?"
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Part of a Supply Chain Intern Interview Review - one of 43 VWR International Interview Reviews

Answers & Comments

0
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I was sort of busted

- Interview Candidate on Mar 31, 2010
5
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You have to start with the familiar. Say, "I have a novel instrument for spotting wolves among the trees." Thus, the customer will identify the telescope with need, and its novelty won't alienate, scare, or intimidate. Then, expand the horizons (no pun intended)). Allow the customer to "discover" the heavens as you marvel at his wit!

- Wendy Godfrey on Mar 04, 2011

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