Dixons Retail Jobs & Careers

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19 days ago

Customer Service Advisor

Dixons Retail Sheffield, England

Salary: £7.55ph plus bonus up to £300 per month Hours: Shifts are on a rotational pattern between 8am and 8pm… Dixons Retail

8 days ago


Dixons Retail Hemel Hempstead, England

A market leading specialist within the technology and electrical retail market, Dixons Retail prides itself on providing a first class shopping… Dixons Retail

6 days ago

Business Systems Analyst (e-Commerce)

Dixons Retail Hemel Hempstead, England

Dixons Retail is embarking on an IS Transformation programme and requires an experienced Business Systems Analyst to join our team. Supporting the… Dixons Retail

11 days ago

Contact Centre Finance Manager

Dixons Retail Hemel Hempstead, England

At Dixons Retail Plc, our finance team play a vital part in supporting our business. This takes extremely commercially astute, confident individuals… Dixons Retail

14 days ago

Assistant Manager

Dixons Retail Enfield, England

This is a fantastic opportunity to join the management team of our Electrical Clearance Store based in Enfield. As an Assistant Manager with Dixons… Dixons Retail

5 days ago

Customer Support Advisor

Dixons Retail Sheffield, England

Salary: £7.55ph plus bonus up to £300 per month Hours: Shifts are on a rotational pattern… Dixons Retail

10 hrs ago

Domestic Appliance Installer - GAS SAFE Qualified, Dublin 12 – new

Dixons Retail KNOWHOW Dublin Customer Service Centre, United Kingdom

Location KNOWHOW Dublin Customer Service Centre Function Services Salary Competitive Job Type Full Time Temporary… Dixons Retail

Dixons Retail Reviews

72 Reviews
72 Reviews
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Dixons Retail Group CEO Sebastian James
Sebastian James
36 Ratings

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    Current Employee - Team Leader
    Current Employee - Team Leader

    I have been working at Dixons Retail full-time (more than an year)


    I have been working for PC World for almost 2 years now, and reading the reviews on here, you are all right, what it comes down to is the individual store and the management team within to how you would consider the job satisfaction.
    But if you just take what the company wants to promote from managers to colleagues then all its about is having the correct behaviours!
    However Dixons Retail has changed a massive amount over the last few years namely because of Sebastian James, the current CEO of Dixons Retail, if you look at the company 10 years ago you can tell it was all about hard selling! Making sure we sold the customers the most expensive products we could! You can see this because when you work in a store half the team have been there for that long!
    And as this was a very pressured environment and I mean very pressured, This has made it hard for people to adapt to the new management style Dixons have adopted.
    For instance, when I was a sales colleague I had two managers one who had been within the company for a long time, and one that hadn’t after sales one would say, What did you get on that sale? The other would say, what was your customers name? This as you can see is behavioural management over hard selling management.
    Now does Dixons want to rid the company of these hard selling managers that encourage colleagues to sell more? No, well that’s my opinion.
    If you are a sales colleague on the computing section, this is what the company wants you to sell with as many sales as you can:
    Computer = What Ever Happens (insurance) MacAfee Live safe and CLOUD, Mobile broadband, set up (recovery media, Personalise (create Email address etc..) Showhow (30 minute tutorial)
    So that’s 7 attachments, costing a minimum of £129 I mean if you’re buying a cheap £300 machine be prepared to spend another third! And £10 a month on insurance so you pay us another third a year! Gees.
    So although the target for these attachments is not 100% it still leaves Dixons in a place where these hard selling managers will thrive, to exceed the targets.
    Another reason you can be sure that Dixons don’t want to ditch old school managers is that there hasn’t been an assistant trainee management scheme in 4 or 5 years! Yes a cash rich company opening expanding and creating stores, a company moving forward with values and beliefs haven’t enrolled a new generation of manegent team at all!
    I mean then they expect not to be in watchdog for miss-selling! Are you kidding! Colleagues are honestly told to tell their customers,
    “We offer a great service called What Ever Happens, it means if anything goes wrong with your computer INCLUDING accidental damage then we will fix it for you if we can’t do that then we will replace it after 7 days.”
    To which the customer will more than likely say no. In which case we will say, “It might be a good idea to take it for the first month, which I can give you for free, to get you through any teething issues with the machine, then I can also give you a £10 discount on your machine, and if you don’t want to keep it I can give you a freephone number to cancel your agreement, and you’ve saved £10 to make a free phone call.
    Hmm... isn’t how the corporate side want us to sell it, however there not doing much to change that, if they were to introduce new generation of managent maybe this wouldn’t happen anymore.
    It’s all about the Customer plan, Head office get us to sell the attachments by saying, you need to get the customer story, ask lifestyle questions to find out how our services will be useful to them, so when you bring this up at the end the customer almost feels stupid saying no to an insurance because they dropped their last one, or because they had a virus and don’t want to buy our half price internet security!
    However there are pros, if you embrace what head office say to you personally then you wont get penalised for it, I’m personally very target driven and was great with sales, but I’m all about the customer, and I will only and always do what is right for the customer, I started the company 2 years ago as a college dropout (long story) from there I have progressed on to be a team leader, im now 18k which is higher than normal for a team leader in Dixons, and I know I will be able to get on the next intake of our assistant manager program.
    This company will walk over you, but only if you let them if you want to progress within this company you will need to have some sort of savvy of when to go the extra mile for the company and work both of you days of for free, and when they start to use you for long hours and this becomes expected and you gain nothing from it. You know what I mean...
    Working here for me has had it’s ups and downs, and you meet a great variety of people and are able to communicate on different levels.
    As long as this company keeps going in the same new directions, and over the next few years does more to break old habits, it really will be, “An exciting place to be”


    Old managers make it a bad place to work.

    Advice to ManagementAdvice

    Get in a new generating of management, instead of getting new colleagues who do breed the right behaviors to do that job as customer champion

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