Dixons Retail plc is Europe's largest specialist electrical retailing and services company.
Our aim is to bring the latest technology at the best prices to our customers combined with great advice and after sales care. We employ 32,000 people in 12 countries and more than 100 million customers shop with us every year, online and in our 955 stores.
We aim to be the multi-channel leader in all markets we operate. We are no. 1 in the UK & Ireland, Norway, Sweden, Finland, Denmark and Greece. A strong leadership position in a market means we are top-of-mind for customers looking for electrical and computing products and services.
In May 2008 we launched a Renewal & Transformation plan to transform the Group, focusing on customers as well as deliver a 3-4% EBIT return. Further details of this can be found on the corporate site.
Underpinning the Renewal & Transformation is an absolute focus on improving the shopping trip for customers. This has been formulated into the Customer Plan which starts with seven core principals which form the basis of the work being done to improve the business for customers, colleagues and shareholders. Further details can be found under the Customer Plan.