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RAPP – Why Work For Us?


RAPP (www.RAPP.com) is the world's leading customer experience agency. RAPP is driven by data, inspired by culture and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct, relationship and loyalty marketing to deliver experiences that make brands, products and services richer. The multichannel network is comprised of more than 50 offices in 30 countries. RAPP is a part of the DAS Group of Companies, a division of Omnicom Group Inc.


  • CRM
  • Social Media
  • Email Marketing
  • Digital Marketing
  • Digital Media
  • Mobile Marketing
  • Loyalty Programs
  • Mobile Commerce
  • Database Marketing
  • SEM
  • Branding Planning
  • Media Planning & Buying
  • Customer Migration & Retention
  • Broadcast
  • Direct Response Marketing
  • Direct Mail
  • Customer Acquisition
  • Advocacy & Influencer Marketing
  • Cultural Intelligence & Consumer Research
  • Social Listening
  • Web Development
  • Ecommerce Development
  • Data Collection 

The experiences we create are trackable and measurable and the buck stops with us. We find our clients and edge, and then we sharpen it with an array for bespoke tools.

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  The purchase decision and ownership experience are two phases in one continuous journey for consumers. And while every agency talks about Path to Purchase, we're careful to also consider the Path to Passion. Our audit of the entire customer journey means we can identify gaps and be sure to manage them.

undefined                                                    HUNCHFARM                                                                   

Our unique creative collaboration platform that allows us to crowdsource solutions to any challenge we may face, drwaing on thinking and ideas from out team around the globe. 

undefined                                                          FUSION                                                                        

Our rapid ideation and collaboration process that takes us from brief to creative options in just 48 hours

undefined                                                          IGNITION                                                                      

Brings together a wide range of in-house expertise to quickly tackle a brief and come up with top-line ideas and way to kick-start solutions.      


At RAPP, we live by three simple principles:

BE SMART. We owe it to ourselves to strive to be the best at what we do. When a client gives us a brief, we take the initiative. And when we propose a solution, our clients know we’ll always have the data to back it up.

BE CREATIVE. The unexpected lies beyond the boundaries and it’s there that true originality is most often found. We’re fearless in the pursuit of creativity and believe we have a duty to challenge ourselves and our clients to think bigger, bolder and better. So, big or small, our answer to every brief is driven by innovation, then executed with true craftsmanship.

BE KIND. People who are kind, care deeply. That’s us. We care about ourselves, our colleagues, our clients and your customers. And these days we find that kindness and caring are increasingly values people are demanding of the brands they interact with. At RAPP we see kindness as not just a virtue, but also as a competitive edge.

RAPP Reviews

122 Reviews
122 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
RAPP Global CEO Alexei Orlov
Alexei Orlov
7 Ratings

    Management Needs to listen

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Career Opportunities
    Current Employee - Group Account Manager in Mumbai
    Current Employee - Group Account Manager in Mumbai

    I have been working at RAPP


    Best DM Agency
    Happy Work culture and people
    Good clients to work with
    Secure place to work with
    Broadly placed


    Worst Management
    Management who does not care what employee think about the brand even if the employee is handling the brand fro last 2 year.
    No proper training for the employee
    No way forward for the employee

    Advice to ManagementAdvice

    Management is on the top cos of its employee and satisfied clients. Which is all cost of its employees.. So it would be better that they involve the employee to take the decision in terms of the clients they are handling. To get more out of your emplyee you need to motivate them and train them so that even their future is been secured.

    Doesn't Recommend
    Approves of CEO

RAPP Interviews

Updated 19 Nov 2014
Updated 19 Nov 2014

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Brand Manager Interview

    Anonymous Employee in Mumbai
    Anonymous Employee in Mumbai
    Application Details

    I applied through a staffing agency. The process took 1+ weekinterviewed at RAPP in January 2008.

    Interview Details

    First the consultant called me and describe about my roll and expectations towards this new company. Post which i had a telecom with the HR manager from that company explaining him about my present roll in the company, my responsibility and why do i want to change. Once the HR manager was satisfied i was to be interviewed by the VP of that Branch. My main aim was to understand the that person who would be interviewing me. As the post which i had applied for was what i expect and would be able to handle the roll and responsibility as per the JD given so i was not so much tensed about the Job responsibility but the person who would be interviewing me. And then talk in tone and in tune with that persons attitude and nature.

    Interview Questions
    • How would you take this brand to the next level?   View Answer
    • A new competitor is entering the market, how do you protect your market share?   View Answer
    Reasons for Declining

    They were giving me some other designation with pay pack less than what i was earning at that time

    Declined Offer
    Neutral Experience
    Difficult Interview

RAPP Awards and Accolades

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Additional Info

Website www.rapp.com
Headquarters New York, NY
Size 500 to 999 Employees
Operated By Omnicom
Founded 1965
Type Subsidiary or Business Segment
Industry Business Services
Revenue ₹1 to ₹5 billion (INR) per year

We’re an integrated agency for the connected age.
We create brand, digital and direct experiences that change people's behavior.
We think what makes us special is how we creatively combine data and human insights to develop emotionally compelling experiences with huge impact.
Crafting creative experiences that deliver on all of the above is the challenge we relish at RAPP. It is why we've designed our business the way we have.

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