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Recent Updates
  • RAPP update
    23 days ago

    RAPP Acquires German Digital Agency TLGG

    Omnicom DAS Group acquires German digital transformation agency TLGG

    Omnicom unit, the DAS Group, has acquired digital consulting and transformation agency Torben, Lucie und die gelbe Gefahr (TLGG). The Berlin-based firm will now have access to DAS Group's extensive data network, technology and creative expertise, to expand its offering to clients. DAS worldwide clients will make use of TLGG's digital transformation skills.

  • RAPP update
    30+ days ago

    RAPP Promotes Louise Jackson to Executive Head of Client Services

    Rapp promotes Louise Jackson to executive head of client services role

    Rapp has announced that managing partner Louise Jackson has been promoted to the newly created role of executive head of client services. In the new role Jackson will provide client leadership across all of Rapp's accounts to ensure that teams help clients to meet the demands of increasingly complex marketing objectives and deliver growth.


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RAPP – Why Work For Us?


RAPP (www.RAPP.com) is the world's leading customer experience agency. RAPP is driven by data, inspired by culture and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct, relationship and loyalty marketing to deliver experiences that make brands, products and services richer. The multichannel network is comprised of more than 50 offices in 30 countries. RAPP is a part of the DAS Group of Companies, a division of Omnicom Group Inc.


  • CRM
  • Social Media
  • Email Marketing
  • Digital Marketing
  • Digital Media
  • Mobile Marketing
  • Loyalty Programs
  • Mobile Commerce
  • Database Marketing
  • SEM
  • Branding Planning
  • Media Planning & Buying
  • Customer Migration & Retention
  • Broadcast
  • Direct Response Marketing
  • Direct Mail
  • Customer Acquisition
  • Advocacy & Influencer Marketing
  • Cultural Intelligence & Consumer Research
  • Social Listening
  • Web Development
  • Ecommerce Development
  • Data Collection 

The experiences we create are trackable and measurable and the buck stops with us. We find our clients and edge, and then we sharpen it with an array for bespoke tools.

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  The purchase decision and ownership experience are two phases in one continuous journey for consumers. And while every agency talks about Path to Purchase, we're careful to also consider the Path to Passion. Our audit of the entire customer journey means we can identify gaps and be sure to manage them.

undefined                                                    HUNCHFARM                                                                   

Our unique creative collaboration platform that allows us to crowdsource solutions to any challenge we may face, drwaing on thinking and ideas from out team around the globe. 

undefined                                                          FUSION                                                                        

Our rapid ideation and collaboration process that takes us from brief to creative options in just 48 hours

undefined                                                          IGNITION                                                                      

Brings together a wide range of in-house expertise to quickly tackle a brief and come up with top-line ideas and way to kick-start solutions.      


At RAPP, we live by three simple principles:

BE SMART. We owe it to ourselves to strive to be the best at what we do. When a client gives us a brief, we take the initiative. And when we propose a solution, our clients know we’ll always have the data to back it up.

BE CREATIVE. The unexpected lies beyond the boundaries and it’s there that true originality is most often found. We’re fearless in the pursuit of creativity and believe we have a duty to challenge ourselves and our clients to think bigger, bolder and better. So, big or small, our answer to every brief is driven by innovation, then executed with true craftsmanship.

BE KIND. People who are kind, care deeply. That’s us. We care about ourselves, our colleagues, our clients and your customers. And these days we find that kindness and caring are increasingly values people are demanding of the brands they interact with. At RAPP we see kindness as not just a virtue, but also as a competitive edge.

RAPP Reviews

135 Reviews
135 Reviews
Rating Trends

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Approve of CEO
RAPP Global CEO Alexei Orlov
Alexei Orlov
15 Ratings
  • Featured Review


    A great time to be at RAPP

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at RAPP full-time


    There's new leadership and new energy, and a very real sense that great things are coming. We've got an incredibly smart and talented group of people, and the opportunity to do great work for some of the world's top brands. I've been at RAPP for several years and have never been this excited about where we're headed.


    I'd love to see RAPP do a better job celebrating our work and our people. There are some real 'hidden gems' here who, unfortunately, do not get properly recognized for all they do.

    Advice to ManagementAdvice

    More open and frequent communication about our direction and our progress.

    Positive Outlook
    Approves of CEO

RAPP Interviews

Updated 6 Feb 2015
Updated 6 Feb 2015

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Brand Manager Interview

    Anonymous Employee in Mumbai
    Anonymous Employee in Mumbai
    Application Details

    I applied through a staffing agency. The process took 1+ weekinterviewed at RAPP in January 2008.

    Interview Details

    First the consultant called me and describe about my roll and expectations towards this new company. Post which i had a telecom with the HR manager from that company explaining him about my present roll in the company, my responsibility and why do i want to change. Once the HR manager was satisfied i was to be interviewed by the VP of that Branch. My main aim was to understand the that person who would be interviewing me. As the post which i had applied for was what i expect and would be able to handle the roll and responsibility as per the JD given so i was not so much tensed about the Job responsibility but the person who would be interviewing me. And then talk in tone and in tune with that persons attitude and nature.

    Interview Questions
    • How would you take this brand to the next level?   View Answer
    • A new competitor is entering the market, how do you protect your market share?   View Answer
    Reasons for Declining

    They were giving me some other designation with pay pack less than what i was earning at that time

    Declined Offer
    Neutral Experience
    Difficult Interview

RAPP Awards and Accolades

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10 Fastest-Growing Mobile Marketing Agencies in the U.S., The Agency Post, 2014
Caples Award: Branded Website category - Bronze, Direct Marketing News, 2014
30 Most Creative People In Advertising Under 30, Business Insider, 2015
Bronze International ECHO Awards: Campaign: Toyota Handraiser Campaign, DMA, 2014
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Additional Info

Website www.rapp.com
Headquarters New York, NY
Size 500 to 999 Employees
Operated By Omnicom
Founded 1965
Type Subsidiary or Business Segment
Industry Business Services
Revenue ₹1 to ₹5 billion (INR) per year

We’re an integrated agency for the connected age.
We create brand, digital and direct experiences that change people's behavior.
We think what makes us special is how we creatively combine data and human insights to develop emotionally compelling experiences with huge impact.
Crafting creative experiences that deliver on all of the above is the challenge we relish at RAPP. It is why we've designed our business the way we have.

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