Pros – Leadership core is a good team of seasoned industry veterans. Decisions are made primarily by one person, so process for making decisions is quick and not drawn out. Company has embraced adding new and different products to the line of offerings, differentiating from historical commodity products at lower margins. Strong growing internet business anchored by electric blanket and other warming products.
Cons – Company is primarily involved in commodity products in a heavy price competitive industry with only a few key customer relationships and limited sourcing clout. Speed to market on new product development is not a strength and concern over the long-term viability of company is a drawback on adding and growing key customer relationships, making company further vulnerible. Employee morale is low because of shrinking sales, budget cuts and constant transition.
Advice to Senior Management – Sell company to a better positioned competitor.
No, I would not recommend this company to a friend