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Overview:

The Web Marketing Specialist - Solutions & Services, reports to the Sr. Marketing Manager Web Solutions & Services. This role will be responsible for maintenance of web-based Marketing campaigns, as well as developing innovative, reusable web-based tools in support of Solutions & Services initiatives.

This role will work closely with all members of the Solutions & Services team to understand their strategies, programs and goals. The candidate will play a key role in the maintenance and design of Brother Online web-based assets.

In the next few years, this area is expected to grow rapidly for Brother, and will include expanded offerings. A Web Marketing Specialist with energy, passion and vision is required in order to help Brothers solutions and services business succeed.

Responsibilities:

Web Program Maintenance:
Maintain and enhance BrotherCloud.com

Execute A/B testing campaigns

Develop and maintain landing pages

Perform frequent analytics

Review web pages and report areas that need improvement

Work with Social media team to support SEO.

Marketing Strategy:

Work with solutions team members to create go-to-market strategy for services

Stay up-to-date on short and long term strategies/campaigns of all Brother Online categories to be able to proactively make recommendations.

Design:

Design and develop web pages, graphics, multimedia

Develop clean, well structured, easily maintainable web assets

Recommend new applications/products that could be used to further enhance our web programs.

Ensure seamless integration of front and back end systems through coordination with IT teams.

Qualifications:

BA or BS degree, or equivalent experience.

Must have a minimum of 2 years web design and development experience, preferably in emerging cloud or e-commerce industries.

Strong skills with Adobe Creative Suite.

Practical experience in web programming languages, such as HTML, JavaScript, CSS, SQL

Strong skills in graphics creation with Photoshop, Illustrator, (Adobe Creative Suite); working knowledge of multimedia creation (Flash)

Strong working knowledge of navigation and GUI to maximize usability

Must have excellent written and verbal communication skills

Must be proficient in using PowerPoint, Excel and Word.

Should be proactive, organized, self-starter, fast learner, able to work independently, possess strong follow-through abilities, a team player who works effectively with many cross-functional constituencies, willing to roll up their sleeves to get the job done and work extended business hours.

Highly Desirable:

Practical exposure and/or experience with SAP a plus.
Proficiency in programs such as Adobe Acrobat would be desirable.