What does an Ad Operations do?
Ad operations specialists are responsible for planning and managing advertising campaigns. They oversee detailed elements of the project, including tracking metrics, identifying any issues that may be negatively impacting performance, and making adjustments. These roles often involve a focus on one or more specialized areas of advertising, such as video or display ads. The operations specialist often must have a diverse skill set that allows them to handle multiple functions including technical tasks, project management, and budgeting.
Ad operations specialists typically have at least a bachelor’s degree, although a master’s degree or graduate-level certificate in a business area would be a plus. They must be comfortable in a digital and technical environment, and expertise with in-demand specialty areas such as social media or video platforms is helpful.
- Coordinate campaign messaging, talking points and strategy with staff.
- Manage organic and local search engine optimization (SEO).
- Work with creative team and/or consultants to develop graphics, video, and other content for campaign channels.
- Lead and make recommendations for conversion rate optimization of landing pages.
- Provide comprehensive reporting and analytics throughout campaign lifetime to ensure campaign pacing and performance.
- Manage timely status updates with multiple stakeholders, both internal and external.
- Work closely with appropriate parties to setup digital campaigns daily.
- Develop and try new ideas to reach, influence and inspire consumers to interact with the ministry.
- Manage multiple advertiser and agency accounts, develop positive working relationships with the media buyers and operations teams at our clients and partners.
- Arrange for and prepare community leaders to host community meetings and events.
- Manage relationships with outsourcing vendors to maximize resource allocation.
- Develop and coordinate a variety of projects in support of system marketing and communication plans.
- Work with product and tech teams to enhance ad serving solutions, revenue products and QA/Troubleshooting methodology.
- Maintain short-term and long-term visions and strategies for website enhancements.
- Collaborate with service line leaders, marketing, and other content managers to create engage experiences for prospective and current patients.
- Regularly evaluate competitors' and others' sites to ensure system's site is current, informational, creative and best meets customer needs.
- Bachelor's Degree in business, business administration or computer science.
- Proficient with applicable software and systems.
- Strong leadership, time management, and critical thinking skills.
- Advanced understanding of statistics.
- Strong command of English language and good communication skills.
Ad Operations Salaries
Average Base Pay
Ad Operations Career Path
Learn how to become an Ad Operations, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
Ad Operations Insights
“The team that you work with day to day is great and you get very close with them.”
“This startup is scaling quickly and I imagine that there will be many career growth opportunities for employees.”
“Not a good organisation to work for the didn’t give any chance to employee.”
“I say this as a pro and a con: The Digital and Design Industry is constantly changing and high turnover is typical.”
“Job benefit is good and attractive”
“I have a varied and interesting role and work with a good team.”
“I love my freedom and ability to be creative about how and when I get work done.”
“I was being paid far lower than industry standard and doing work far above my pay grade.”
Ad Operations Interviews
Frequently asked questions about the role and responsibilities of an Ad Operations
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