What does a Sales Manager do?

Area sales managers are responsible for tracking, recording, and monitoring sales teams within a region. Working for medium and large organizations, area sales managers not only make sales and secure new clients but also travel regionally to meet with sales teams and other sales managers to measure growth and plan new sales goals. Area sales managers exist across numerous industries. Advancement to regional sales management positions may be possible with successful years of service and advanced degrees attainment.

Area managers require a Bachelor's degree in marketing, business, communications, or other related fields. A Master's degree in Business Administration (MBA) or other business-related fields may be preferred in some industries. Specialized knowledge or experience, including licenses and certificates, may be preferred for area managers in specialized fields. This role requires strong communication and interpersonal skills.

  • Regularly review sales data and create reports for senior-level officers
  • Utilize business intelligence tools to provide sales insights to marketing and sales staff
  • Travel to organization locations within a given area to meet with and manage sales staff
  • Review sales policies and update policies and curriculum as needed
  • Identify both struggling and successful sales initiatives and explore ways to improve on sales metrics
  • Communicate actively with sales teams in a given area to help foster a team environment
  • Plan and execute sales meetings to help provide feedback and sales insights
  • Interview and train new sales employers, and overseeing other onboarding tasks as needed
  • A Master's degree in business administration (MBA), marketing, or related fields may be preferred
  • Specialized licenses or certificates may be required for some area manager positions in highly technical industries
  • 1-5 years of experience required, depending on past sales experience and industry
  • Proven sales experience and knowledge, including familiarity with current trends in sales methods
  • Knowledge of or experience with internet sales methods, such as search engine marketing and search engine optimization
  • Experience with customer relationship software and services, such as SalesForce
  • Strong communication skills with an ability to communicate across different levels of an organization
  • Notable interpersonal skills with a positive demeanor and ability to provide both positive and negative feedback effectively
  • Willingness to travel regularly to attend and host meetings and assist with general management duties

Average Years of Experience

0 - 1
2 - 4
5 - 7

Sales Manager Seniority Levels

Sales Manager
Senior Sales Manager
Sales Representative
29% made the transition
Inside Sales Representative
7% made the transition
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Sales Manager Salaries

Average Base Pay

₹7,05,000 /yr
Same as national average
Not including cash compensation
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Median: ₹7L
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Glassdoor Estimated Salary

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