What does a Category Manager do?
Category managers work in the retail world where they find, market, and evaluate products and merchandise for companies. They review products, evaluate suppliers, and develop merchandising initiatives with vendors and suppliers. They work in various retail establishments, including clothing, or food, and examine the aspects of merchandising. This could include the evaluation of supplies or maintenance of levels of inventory
Category managers research current trends and a company’s selling philosophies to procure the best merchandise for the lowest cost; they also assist with the development of selling strategies, product marketing, and sales support. Category managers need fluency with marketing, sales, and supply chain management and must be equal parts creative and analytical when making decisions. Category managers need a minimum bachelor's degree in supply chain management, finance, or business administration; some employers favor an MBA.
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