What does a Channel Account Manager do?

Channel account managers are responsible for overseeing the sales accounts in a certain territory or region, or for a specific product or service line. They generate leads, nurture and expand existing relationships, and identify opportunities for potential future growth. They should be adept at scrutinizing territories to detect untapped markets and establishing strategies for increasing revenue from current accounts. They possess a deep understanding of their own company’s products and services, along with competitor offerings, and can educate customers in a persuasive yet engaging manner.

Channel account managers typically have at least a bachelor’s degree in a business field. They must have a strong sales and marketing background or demonstrable skills in those areas. These roles require innovative thinkers with excellent people skills who can develop creative strategies for increasing revenue.