What does a Content Specialist do?

Content specialists create content for digital sites and social media platforms using background research they perform as needed. They create content strategies, research trending topics, and write content for the corporations, companies, and entities where they work. Content specialists work closely with other members of a team, which might include writers, designers, and managers. Many content specialists work in online or digital mediums, but some work in the print field.

Content specialists follow a brand and its style guidelines, and they adhere to a company or project’s submission deadlines. They may also be called upon to monitor website traffic or make sure a site is working properly and to respond to any and all relevant website feedback. Content specialists need a bachelor's degree in computer science or related fields, including marketing or communications, and continued professional education to keep up to speed on technological advances. Some have voluntary certification through a software manufacturer or the Association for Information and Image Management (AIIM).

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Average Years of Experience

0 - 1
31%
2 - 4
62%
5 - 7
3%
8+
4%

Common Skill Sets

Writing
Editing
Written Communication
HTML
Content Management Systems
Adobe Creative Suite
SharePoint 2010
Photoshop

Content Specialist Seniority Levels

Content Writer
48% made the transition
Editor
55% made the transition
See Career Path

Content Specialist Salaries

Average Base Pay

₹ 5,50,558 /yr
Same as national average
Not including cash compensation
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₹261K
Median: ₹551K
₹955K
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Glassdoor Estimated Salary

Content Specialist jobs

Content Specialist Interviews