What does a Content Manager do?

A content manager's role is to develop a consistent brand identity for a company and establish its online presence. This job involves overseeing marketing strategies to engage customers and ensure that they have a positive view of the company and its products or services. They use information, such as metrics and statistics about the target customers' demographics and preferences to create multimedia content that raises brand awareness.

A content manager's daily responsibilities will include writing and managing a content team, therefore creativity and leadership skills are essential to this role. Therefore, most people who hold this position have a minimum of a bachelor's degree in English, marketing, communication, or journalism. They would also have worked to create content for at least three to four years before advancing to this managerial role. They will have a proven record of creating effective content for specific audiences and meeting deadlines.

  • Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity
  • Oversee a content production team's creation and management of targeted content for the company's website
  • Develop a web content strategy that encompasses the goals of a company and aligns with the company's image
  • Cooperate with the marketing team to create web content and monitor its effectiveness over time
  • Manage the daily activities of a content team composed of writers, graphic designers, videographers, and other industry professionals
  • Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year
  • Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
  • Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
  • At least three to four years of agency experience or in a similar role
  • Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
  • Expertise with using SEO best practices to write creative copy that includes effective keyword placement
  • Excellent verbal communication skills with a good command of the English language
  • Extremely computer literate, especially with how to write, interpret, and edit HTML scripts
  • Advanced written communication skills and an ability to read copy in English
  • Experience with social media engagement strategies and best practices
  • Strong skills in creating original content that targets a specific audience and meets company objective
  • Basic technical knowledge of MS Office and WordPress
EducationBachelor's Degree
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience2-4 years

Content Manager Salaries

Average Base Pay

₹6,84,516 /yr
Same as national average
Not including cash compensation
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Median: ₹7L
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Glassdoor Estimated Salary

Content Manager Career Path

Learn how to become a Content Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Content Manager
Senior Content Manager
Lead Content Manager
No Salary Reports
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Content Manager Insights

Read what Content Manager professionals have to say about their job experiences and view top companies for this career.
Content Marketing Intern
7 Dec 2020

“Everyone at Classtime is so friendly and collaborative and I truly wish them all the best.”

CG LifeCG Life
Content Marketing Intern
24 Jan 2021

“I thoroughly enjoyed the communication style here because it was very relaxed and rarely hierarchical.”

Content and Curation
3 Jan 2020

“wide meetings to keep everyone updated; regular feedback on my work and progress; good on”

Content Manager
9 Jan 2020

“Great work and career prospects; within the span of time that I've been here”

Stan VenturesStan Ventures
Associate Content Manager
30 Sep 2020

“I always felt very safe inside the company and it is the best and safest place to work.”

Malouf CompaniesMalouf Companies
Content Manager
28 Dec 2020

“The people here are amazing to work with and I never know what type of shenanigans to expect every day.”

La PoloLa Polo
Content Research
19 Jul 2021

“I had a great supervisor who provided apt feedback and helped me understand the vision behind each of my tasks.”

Content Marketing Manager
9 Sep 2019

“Amazing opportunities to learn from some of the best writers and editors I've ever been around.”

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Content Manager Interviews

Related Careers

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Marketing Manager
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Content Manager jobs

Frequently asked questions about the role and responsibilities of a content manager

When working as a content manager, the most common skills you will need to perform your job and for career success are Morphology, GMAIL, Google DOCS, Writing and Excellent Communication.

The most similar professions to content manager are:
  • Digital Marketing
  • Marketing Coordinator
  • Marketing Communications Specialist
  • Marketing Manager

The most common qualifications to become a content manager is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.