What does a Market Analyst do?

Market analysts study market conditions to examine potential sales of products or services. They help companies understand the products people want, target demographics for purchasing the products, and the necessary price points. They monitor and forecast marketing and sales trends and measure the effectiveness of marketing programs and strategies. They research and collect data to help companies market their products and services, and consider data including consumer demographics, preferences, needs, or buying habits.

Market analysts gather their information through interviews, questionnaires, focus groups, and public opinion polls. They help determine the company’s position in a marketplace by researching competitors and analyzing them for prices, sales, and marketing methods. Their research informs potential markets, product demand, and pricing. Market analysts need a bachelor’s degree in market research or related fields including statistics, math, or computer science. Some market analysts also go for voluntary certification.

EducationBachelor's Degree
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.8 ★
Avg. Experience2-4 years

Market Analyst Salaries

Average Base Pay

₹8,31,956 /yr
Same as national average
Not including cash compensation
See More Insights
₹3L
Median: ₹8L
₹12L
See More Insights
Glassdoor Estimated Salary

Market Analyst Career Path

Learn how to become a Market Analyst, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L3
Market Analyst
₹8,31,956/yr
L4
Market Analyst Ii
No Salary Reports
L5
Market Analyst Iii
No Salary Reports
See Career Path

Market Analyst Insights

Read what Market Analyst professionals have to say about their job experiences and view top companies for this career.
British GasBritish Gas
Insight Analyst
5 Aug 2019

“There is some great experience in the workforce and you will work with some of the best in the industry”

VTEXVTEX
Senior Executive Marketplace Analyst
8 Oct 2020

“The technology is rock solid and some of the talent is the best you'll find in the world.”

StravaStrava
Growth Marketing Analyst
12 Feb 2020

“JAMS is a great opportunity to own your own projects and make an impact directly.”

Copper MobileCopper Mobile
Digital Marketing Analyst
12 May 2021

“I am grateful to Rupak Lohit for his guidance and support in helping me choose my career path.”

TargetTarget
Senior Insights Analyst
9 Nov 2021

“Huge potential for career growth even if you want to completely change what you’re doing.”

Live Nation EntertainmentLive Nation Entertainment
Digital Marketing Analyst
25 Aug 2019

“It's a great place to start your career or get exposed to the music industry.”

ATCSATCS
Digital Analyst
1 Sep 2021

“Good learning and future is good”

lululemonlululemon
Digital Analyst
17 May 2021

“One of the best and most effective ways to advance your career at lululemon is to leave”

See More

Market Analyst Interviews

Related Careers

Digital Marketing
₹4,00,000
13% skills overlap
Marketing Coordinator
₹4,90,618
25% skills overlap
Marketing Communications Specialist
₹9,58,784
25% skills overlap
Marketing Manager
₹9,89,500
38% skills overlap

Market Analyst jobs

Frequently asked questions about the role and responsibilities of a market analyst

When working as a market analyst, the most common skills you will need to perform your job and for career success are Statistics, Digital Channel, Microsoft Office Suite, Google Analytics and Excellent Communication.

The most similar professions to market analyst are:
  • Digital Marketing
  • Marketing Coordinator
  • Marketing Communications Specialist
  • Marketing Manager

The most common qualifications to become a market analyst is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.