What does a Marketing Manager do?

A marketing manager is responsible for building and maintaining a strong and consistent brand through a wide range of online and offline marketing channels. They track and analyze the performance of advertising campaigns, manage the marketing and ensure that all marketing is in line with the brand identity. Marketing managers can work in a variety of industries.

A Bachelor's degree in Marketing, Business Administration or Communications is required for a position as a marketing manager along with 5+ years of related experience. Successful marketing managers have hands-on experience with web analytics tools and are able to turn creative ideas into effective advertising projects.

What responsibilities are common for Marketing Manager jobs?
  • Create valuable and appealing content that attracts and converts our target groups
  • Prepare and observe the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Develop strategic relationships and partner with key industry players, agencies and vendors
  • Organize conferences, trade shows, and major events
  • Build brand awareness and positioning
  • Recognize deficiencies in existing marketing campaigns and develop practical solutions within the budget
  • Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies
  • Develop a social media strategy using all relevant platforms to reach our target audience
What are the typical qualifications for Marketing Manager jobs?
  • 5+ years of relevant experience
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proficiency in online marketing, including social media, and content marketing
  • Excellent communication and decision-making skills
  • Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate and motivate
  • Experience in setting up and optimizing Google Adwords campaigns
  • Deep understanding of public relations
  • Ability to quickly adapt to change
  • Proficiency in working with metrics and processing figures with spreadsheets
Work/Life Balance
3.7 ★
Salary Range--
Career Opportunity
3.6 ★
Avg. Experience2-4 years

Marketing Manager Salaries

Average Base Pay

₹10,00,000 /yr
Same as national average
Not including cash compensation
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Median: ₹10L
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Glassdoor Estimated Salary

Marketing Manager Career Path

Learn how to become a Marketing Manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

Marketing Manager

Years of Experience Distribution

0 - 1
2 - 4
5 - 7
Not including years spent in education and/or training

Marketing Manager Insights

Read what Marketing Manager professionals have to say about their job experiences and view top companies for this career.
Director of Market Operations
6 Jun 2022

“I have enjoyed my time with Picket and excited about all the growth opportunities in the future.”

Go To Market
12 Jan 2023

“I work with a great team who care about the work they do and care about our Customers.”

Expedia GroupExpedia Group
Associate Market Manager
10 Jan 2021

“The account manager job can become monotonous (but it's still one of the best companies where to do this job)”

1st Signature Lending1st Signature Lending
Market Director
14 Feb 2022

“Exciting and rewarding career path”

Regulated Markets Associate
6 May 2021

“It’s really good and good pay”

Intra-Cellular Therapies
Manager, Marketing Operations
23 Jun 2022

“Pretty much everyone is great and a pleasure to work with.”

American Heart AssociationAmerican Heart Association
Youth Market Director
19 Mar 2021

“The pay is great and the job is rewarding.”

Manpower GroupManpower Group
Market Manager
27 Sept 2022

“I never really felt they had a good market strategy thru Covid or how to navigate thru our low unemployment rate.”

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Marketing Manager Interviews

Frequently asked questions about the role and responsibilities of a Marketing Manager

The most similar professions to Marketing Manager are:
  • Market Researcher
  • Digital Marketing Manager
  • Market Analyst
  • Marketing Manager

Related Careers

Market Researcher
No skills overlap
Digital Marketing Manager
No skills overlap
Market Analyst
No skills overlap
Marketing Manager
No skills overlap

Marketing Manager jobs