What does a Market Researcher do?
A market researcher is responsible for collecting and analyzing data information to make informed political, social and economic decisions. Market researchers specialize in either quantitative or qualitative research. Quantitative research involves working with statistics and percentages and can deliver quick results while qualitative research involves analyzing opinions. Market researchers may be employed by a company (known as client-side), where they collect information on customer opinions, investment, and marketing trends. Majority of market researchers are employed by marketing agencies varying in size with different companies and industries.
A Bachelor's degree in Marketing or Statistics along with demonstrable experience is required for market researchers positions. Successful candidates possess excellent analytical and numerical skills and are deeply creative with great problem-solving skills.
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