What does a Market Research do?
Market researchers gather, analyze, and interpret data that is used for marketing purposes. Their work commonly involves compiling and analyzing both qualitative information and quantitative data. They collect input and feedback from customers or specific target audiences using tactics such as surveys, focus groups, interviews, and automated polling tools. They scrutinize data, summarize findings, and use this information to guide marketing strategy. They often work in collaboration with a cross-functional team that may include sales and communications.
Market researchers typically have a bachelor’s degree in marketing or a related business field, and commonly have a background in marketing, surveys, or market research. These roles require strong analytical skills, including extensive data analysis capabilities. Market researchers must be highly organized and detail oriented. Proficiency with survey and research tools and data analysis programs is helpful.
Market Research Salaries
Average Base Pay
Market Research Career Path
Learn how to become a Market Research, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Years of Experience Distribution
Market Research Insights
“Everyone is nice and you get to work with a team that actually cares about your career growth”
“I have developed interesting networks and got great feedback from many experts on the topics I have been working on.”
“It is an amazing place to work and I truly feel fortunate to be here.”
“I learned a lot here and it was a great place to be early on in my career.”
“Salary only is good other than that nothing is good and you will not even get 2 months salary fully because you will be fired.”
“If you re lucky you will find a good life balance depending on the team you will be allocated”
“I did not find any Cons in fact this is the best place to work at”
“I am now getting harassed when taking my 15 minute break during five hour shifts.”
Market Research Interviews
Frequently asked questions about the role and responsibilities of a Market Research
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