What does a Market Research do?
Market researchers gather, analyze, and interpret data that is used for marketing purposes. Their work commonly involves compiling and analyzing both qualitative information and quantitative data. They collect input and feedback from customers or specific target audiences using tactics such as surveys, focus groups, interviews, and automated polling tools. They scrutinize data, summarize findings, and use this information to guide marketing strategy. They often work in collaboration with a cross-functional team that may include sales and communications.
Market researchers typically have a bachelor’s degree in marketing or a related business field, and commonly have a background in marketing, surveys, or market research. These roles require strong analytical skills, including extensive data analysis capabilities. Market researchers must be highly organized and detail oriented. Proficiency with survey and research tools and data analysis programs is helpful.
Market Research Salaries
Average Base Pay
Market Research Career Path
Learn how to become a Market Research, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Market Research Insights
“Everyone is nice and you get to work with a team that actually cares about your career growth”
“The benefits are strong and I'd recommend applying to a graduate program if you can.”
“I learned a lot here and it was a great place to be early on in my career.”
“I have developed interesting networks and got great feedback from many experts on the topics I have been working on.”
“It is an amazing place to work and I truly feel fortunate to be here.”
“I feel empowered to make decisions and we have a good cultural feel beginning to build.”
“Salary only is good other than that nothing is good and you will not even get 2 months salary fully because you will be fired.”
“I did not find any Cons in fact this is the best place to work at”
Market Research Interviews
Market Research jobs
Frequently asked questions about the role and responsibilities of a market research
When working as a market research, the most common skills you will need to perform your job and for career success are Computer Literacy, MBA PHD, Powerpoint, EXCEL and Geometry.
- Digital Marketing
- Marketing Coordinator
- Marketing Communications Specialist
- Marketing Manager
The most common qualifications to become a market research is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.