What does a Marketing Communications Specialist do?
Marketing communications specialists increase brand awareness for a company's current and potential clients and work in nearly every industry to create marketing materials to distribute to customers including newsletters, brochures, or email blasts. They also collaborate with design teams to produce other materials, including a white paper or promotional video. They distribute marketing materials to the appropriate parties, research online and offline channels, and determine best practices for distributing their marketing materials for maximum exposure.
Marketing communications specialists track marketing campaigns once they have successfully launched. Utilizing metrics including customer engagement or conversion rates, they identify how to improve future marketing campaigns and make notes. They are responsible for reporting campaign performance to upper management by analyzing data to create presentations on analysis to deliver. They run special marketing and promotions campaigns and may be responsible for the setup of interviews or press conferences, which involves reaching out to media and industry experts. Marketing communications specialists need at least a bachelor's degree in marketing, media, communications, or related fields.
Marketing Communications Specialist Salaries
Average Base Pay
Marketing Communications Specialist Career Path
Learn how to become a Marketing Communications Specialist, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.
Marketing Communications Specialist Insights
“I felt welcome when I first joined and the onboarding training process was smooth and friendly.”
“It's a fun and collaborative work environment and I rarely have to carry my work home with me.”
“Working for PingPong has given me valuable and transferrable skills that will propel my career forward.”
“The people are great and are always willing to help you and progress your career.”
“that's the best place to work on and to study at the same time.”
“There is a real focus around your own personal development and great accessibility to training.”
“Good work life balance and allows me to spend much needed time with my family while earning.”
“It was a very cool experience for me and I learned a lot from my role.”
Marketing Communications Specialist Interviews
Marketing Communications Specialist jobs
Frequently asked questions about the role and responsibilities of a marketing communications specialist
When working as a marketing communications specialist, the most common skills you will need to perform your job and for career success are Microsoft Powerpoint, Landing Page, Google Analytics, Adobe Creative Suite and Microsoft Office Suite.
- Digital Marketing
- Marketing Coordinator
- Marketing Manager
The most common qualifications to become a marketing communications specialist is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.