What does a PR-manager do?

Public relations managers plan and direct the creation of materials that enhance an employer or client’s public image. They develop their organization’s or client’s corporate image and identity through the stories they tell about them. They enhance the organization’s or client’s brands and image and form a coherent, streamlined message on behalf of the organization or client. They develop the organization’s or client’s corporate image and identity possible audiences, determining the best way to reach them.

Public relations managers designate an appropriate spokesperson or information source to handle media inquiries and help clients communicate effectively with the public when necessary. They write press releases and prepare information for media outreach and campaigns and devise advertising and promotion programs for the organization or clients and assign, supervise, and review staff activities. They recommend ways to enhance the firm's image and sometimes handle internal communications, including company newsletters. They may also draft speeches, arrange interviews, and maintain other forms of public contact. Public relations managers need at least a bachelor's degree in public relations, communications, English, fundraising, or journalism.

Work/Life Balance
3.8 ★
Salary Range--
Career Opportunity
3.9 ★
Avg. Experience2-4 years

PR-manager Salaries

Average Base Pay

₹34,465 /month
Same as national average
Not including cash compensation
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Median: ₹34T
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Glassdoor Estimated Salary

PR-manager Career Path

Learn how to become a PR-manager, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

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PR-manager Insights

Read what PR-manager professionals have to say about their job experiences and view top companies for this career.
Larsen & ToubroLarsen & Toubro
Manager Corporate Affairs
27 Apr 2020

“Salary is comparatively less..and there is huge variation in salary within same grade based on rating which is highly subjective”

Vice President Corporate Marketing
4 Nov 2020

“It provides a great opportunity to advance and grow your career with people who will support you along the way.”

PR Manager
16 Sep 2021

“It affords a much better work life balance than I experienced at an agency and is more dynamic and interesting than my previous corporate role.”

Shaw HoldingsShaw Holdings
Assistant Public Relations Manager
29 Dec 2020

“I was also given many opportunities to grow and utilise my strengths in new projects.”

Media MantraMedia Mantra
Public Relations Manager
16 Mar 2021

“My work life is full of learning whether it is related to work or life.”

Sammons Financial Group CompaniesSammons Financial Group Companies
Associate Vice President, Corporate Marketing
14 Oct 2021

“The workforce is highly engaged and the culture is the best of any company I have worked for in my 30 year career.”

Public Relations Manager
1 Apr 2020

“We're all forced to work from home and yet still expected to produce the same level of great work.”

Public Relations Manager
7 Aug 2019

“time Career Coach and Learning & Development Manager whose purposes are to help further your career and develop your skillsets.”

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PR-manager Interviews

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