What does a Web Analyst do?

Web analysts create and improve systems to organize, analyze, and share data and online content. They evaluate existing systems and identify ways to improve efficiencies or provide a better user experience for website visitors. They perform data analysis and create reports and presentations highlighting key metrics that summarize initiatives and guide future strategic planning. They work in collaboration with web developers, designers, and content strategists to formulate objectives and technical processes for web systems. They may also provide tech support and troubleshooting assistance.

Web analysts typically have a bachelor’s degree in computer science, online marketing, or a related field. They commonly have a background in web design or development. Proficiency with Google Analytics and similar tools is expected. Marketing and content strategy experience is an advantage.

EducationBachelor's Degree
Work/Life Balance
3.9 ★
Salary Range--
Career Opportunity
3.3 ★
Avg. Experience2-4 years

Web Analyst Salaries

Average Base Pay

₹6,12,921 /yr
Same as national average
Not including cash compensation
See More Insights
₹2L
Median: ₹6L
₹14L
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Glassdoor Estimated Salary

Web Analyst Career Path

Learn how to become a Web Analyst, what skills and education you need to succeed, and what level of pay to expect at each step on your career path.

L2
Web Analyst
₹6,12,921/yr
L3
Web Analyst Manager
No Salary Reports
See Career Path

Web Analyst Insights

Read what Web Analyst professionals have to say about their job experiences and view top companies for this career.
ITcompany
Internet Analyst
25 Mar 2021

“best place to work and earn”

iProspectiProspect
Web Analyst
2 Nov 2020

“Good work life balance”

Uber content
Web Analyst
16 Sep 2021

“Good work life balance”

Ithaca CollegeIthaca College
Accessibility Specialist
27 May 2021

“Nice people within individual units.”

NortonLifeLockNortonLifeLock
Web Analyst
27 Sep 2020

“Best people to work with.”

RaterLabs
Internet Analyst
18 Sep 2019

“No pay increase in years.”

RaterLabs
Internet Analyst
13 Aug 2019

“Good salary for this type of job.”

Propeller DigitalPropeller Digital
Website Specialist
14 Jan 2021

“This is not a long term career opportunity.”

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Web Analyst Interviews

Related Careers

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Web Analyst jobs

Frequently asked questions about the role and responsibilities of a web analyst

When working as a web analyst, the most common skills you will need to perform your job and for career success are Adobe Analytics, javascript/jquery, Tag Manager, VB.NET and Google Analytics.

The most similar professions to web analyst are:
  • Software Engineer
  • Front End Engineer
  • Full Stack Engineer
  • Web Developer

The most common qualifications to become a web analyst is a minimum of a Bachelor's Degree and an average of 0 - 1 of experience not including years spent in education and/or training.