Long, protracted, poorly organized. There were a series of calls arranged that individually all went very well. HR was extremely poor in providing any feedback. The entire process took more than 6 weeks. It felt like my brains were being picked more than I was being seriously considered for the role. I would be told that they would be making a decision shortly, and then suddenly be told I had more interviews to do. The final task I was asked to demonstrate how I would bring a product to market. The original instructions were very clear: "Similar to the previous exercise, I’m mostly interested to see your approach and thinking rather than the specific answer". This is a huge amount of work to undertake in a weekend but I put together an example Opportunity Assessment, Product Brief and Go To Market plan - with example outputs for the the particular product they'd asked me to work on. It was by no means intended to be a perfect, finished piece of work but designed to demonstrate the process and how certain outputs related to that product would be generated through that process. I received no feedback until I repeatedly prompted, finally to be told that I hadn't been successful but would need to attend another call to hear deep and constructive feedback. I was unable to make the call and asked instead if the feedback could be emailed to me. In summary the feedback was that in doing exactly what I had been asked, I had not been successful: "Too much of the presentation was spent on how product marketing is done vs. answering the specific questions." And that I was too technical and this had been a common feedback theme throughout the whole 6 weeks (while they still continued to string me along). So it seemed that I was being messed around and really what they were looking for was free work, competitive intelligence and ideas for their own process. Very disappointing.