Interview Question

Director of UX Interview



What type of marketing strategy and plan would you create to launch a new product / feature?

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Interview Answer

1 Answer


That was a strange question since I was interviewing to lead a UX team. My answer included that starting with the development of a launch and communications schedule would be important, followed by creating a press release, website landing pages, videos, social media posts, webinars and training workshops. Also, an internal communications strategy would be important along with training sales, support and customer success teams.

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