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      ZS Associates

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      Decision Analytics Associate (DAA) Interview

      28 Sept 2025
      Anonymous employee
      Rānchī
      Accepted offer
      Positive experience
      Average interview

      Application

      I applied through university. The process took 1 day. I interviewed at ZS Associates (Rānchī) in Sept 2025

      Interview

      The interview process was divided into two rounds: 1. Case Study Interview (Eliminatory Round): The round began with a quick “walk me through your resume.” A case study was provided, and I was given about 2 minutes to go through it. I had to explain the situation in my own words before diving into the questions. Out of 4 case-related questions, the interviewer selected 2 for me to solve. These involved data interpretation and quantitative analysis. After this, I was also asked a guesstimate question to test my structured thinking and numerical approach. 2. Behavioral Interview: This round focused more on my background, with detailed questions on my resume and prior experiences. A few HR-style behavioral questions were asked to gauge my teamwork, leadership, and problem-solving approach. I was given 1 puzzle to solve, testing logical reasoning. Finally, the interviewer explained a financial concept, and I was required to deduce a graph of certain KPIs based on it, checking my understanding and application.

      Interview questions [8]

      Question 1

      Compare revenue for different quarters of different years. The data included new vs. repeat customers along with Average Order Value (AOV).
      Answer question

      Question 2

      Choose the best conference for marketing out of three, based on efficient CAC (data had attendee volume and conversion %).
      Answer question

      Question 3

      Guesstimate: Total number of subscribers gained by T-Series YouTube channel in the last year.
      Answer question

      Question 4

      How would your neighbours describe you?
      Answer question

      Question 5

      Do you know what ZS does? Why ZS?
      Answer question

      Question 6

      Puzzle: Minimum number of 1 cm cubes required to form a 9 cm cube.
      Answer question

      Question 7

      Revenue, Cost, Profit, ROI, and MROI (most emphasised) were explained through an example, and I was asked to deduce the shapes of their curves on an XY graph.
      Answer question

      Question 8

      What are your plans for higher studies?
      Answer question
      2

      Other Decision Analytics Associate (DAA) interview reviews for ZS Associates

      Decision Analytics Associate (DAA) Interview

      22 May 2026
      Anonymous interview candidate
      No offer
      Positive experience
      Average interview

      Application

      I interviewed at ZS Associates

      Interview

      2 Rounds of Interviews. First was the Technical round with Basic programming questions and Questions based on my Resume. Technical concepts like python programming, basics of MySQL and Database, Computer Basics were covered. Then was the HR Round which included Guesstimates, Questions about myself and thoughts on AI

      Interview questions [1]

      Question 1

      Explain with examples how Database Normalisation Works. Write a python program to Swap two numbers
      Answer question

      Decision Analytics Associate (DAA) Interview

      6 May 2026
      Anonymous employee
      Accepted offer
      Positive experience
      Easy interview

      Application

      I interviewed at ZS Associates

      Interview

      Pretty straightforward process. There were mainly two interviews, back to back, one of which was largely behavioral, the other was somewhat technical but more so to see how your brain works rather than a test of what you know. They just have a person show you some data, ask you questions about it, what would you recommend this company do if they want to accomplish this goal given this data, etc.

      Decision Analytics Associate (DAA) Interview

      17 Mar 2026
      Anonymous interview candidate
      New Delhi
      No offer
      Negative experience
      Average interview

      Application

      I interviewed at ZS Associates (New Delhi)

      Interview

      Asked logic-checking questions, had a proper guesstimate based on my CV, and the interviewer challenged my perspective quite a bit. Campus placement at a tier 1 du college.Took very long to schedule

      Interview questions [1]

      Question 1

      Estimate how many MUN's happen in India
      Answer question

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