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I made a few guesses, based on who I know are offering similar products and services, to similar target audiences. Less
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Discussed what interested me about the company
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I assured him I had successfully worked with portfolio managers and other upper level executives to develop marketing communications material. I am a skilled researcher, even though I'm not an expert. However, I learn quickly. Less
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Do your research and you are good as gold.
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Don't listen to me; I didn't get an offer.