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lol, he might not be aware of BA job role.

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defination of done

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3. Given what you know about Canva, what would do if our current growth channels plateaus? Why? Currently Canva is in initiation stages, we can focus on enhancing our customer base for the same growth channels. Few things we can explore and enhances for the current growth channels are Search Engine Optimization (SEO), Social ads, Offline adverts like TV, magazines, billboards, Radio channels. Canva can also look into public relations from our enterprise clients, Participating in Tech Trade shows. Even after enhancing all these areas, we find that our growth is depleting we can look into expanding our product range to match the requirements of a particular set of customers. Canva can tailor some of its products specifically for High School and University students. Reason behind choosing students is eventually this aspect can turn into a channel in itself. A student from year 8 to 3 years of Unit can be counted as a customer who will have a life of 10 years. Various of Canva’s products can be used to complete projects, assignments and presentation. We can tailor our product to suit their needs accordingly. Few other sources of customer expansion are in corporate environments where we can look into product license leasing, domain name purchases, cloud storage environment. Analysis needs to be conducted to understand cost-benefit ratio for the new channels. 4. Look at and explore www.canva.com. What are 5 things you’d do to grow active users? Include your math. Below are the 5 things that comes to my mind from the customer’s point of view. 1. Provide video trainings for new product launches. My honest opinion is that Canva’s website should provide more user friendly experience if we are targeting competitive products like those of adobe, microsoft or google. Current user experience is very comfortable for tech savvy crowd and youth. However if are looking expanding to customers who are either not tech savvy or donot have the time to read and learn from the portal. 2. Provide real-time support via web chat or contact centre. Briefly going through different pages, tutorials, banner I am not able to locate either a contact number or an email where I can send an email and have my queries resolved. So there is no way for a customer to have the questions answered. This can give a very misleading view about canva. While as an active customer I like the product but if I do have a doubt I donot know or easily know how to reachout. I strongly believe this would help us in developing a trust relation with our customers. 3. Filter the site for region based on Geo-Locations. Canva App has customers in 179 countries and it is very impressive for an organisation to have customers across the world however the website is www.canva.com. Even though Australia has people from all over the world, it has a very rich culture and though process. As an Australian a product being tailored to Australia is a very important and a basic requirements. Coming from this perspective Canva needs to auto filter the pages to geo-based locations. Have portals registered separately for individual countries and languages to suite the country settings. Eg: Colour in AU is spelt as Color in US. So if I am using a product to present my business ideas to Australian client, I will prefer a product which will automatically change the language settings to AU. 4. Clicking on different banners/pages logs me out. My current experience is that the portal opens up a new page whenever I click on any page/banner and the my login token expires with the new pages opening. This experience can be improved by being able to click on a link and its opens in the same page. Also once logged in the same session continues across any new pages opened. 5. Rate a product. I will add a page for product reviews on the portal. On this page customers will be able to provide their feedback about a product and be able to read reviews from customers who have used one or more of our products. 5. Let's say the CEO asks you if searches are up on the weekends year over year? You check the data and they are. What else do you look at before you communicate your findings? · I will check if there is a significant difference between weekdays vs weekend searches. · I will identify if there is a pattern in high search weekends. · I will look for any campaigns that went live over weekends. · I may also conduct quick 5 minutes survey to understand how customers responds to this question. This will give me an insight onto how Canva’s customer thinks. These are some of the things that I will look into before concluding my findings back to the CEO. Less

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To determine if there is a need for more emails to be sent out I will first understand what is the current process of sending emails and what is the response level on the current process. There are some of the strategic email schedule we can use to keep the customer engaged and buying. However based on the clientele policy and contents in the email should variate. Area 1: Welcome Email chain: Welcome email this is a standard practice across most digital product launchers.A welcome email is the first email someone receives when they join your mailing list. You can have a welcome email for customers who have recetly signed up and made a purchase , Here I am talking about a welcome email for new subscribers who are yet to purchase a product from Canva. Below could be a sequence of email we use to try and attract these users. · Welcome Email when a customer's signs up for trial · Introduce them to Canva’s Vision and products in pipeline · Incentive based campaigns for first time buyers. · Set expectations about soon upcoming products · Encourage subscribers to connect with you on other channels Area 2: Abandoned Carts/ Half Purchases: On large scheme of things, going online and buying products is confusing if you are not familiar with the features and this may lead to drop in purchase mid-way through the customer journey. These are few of the customers whom we should have a emailing strategy to attract them back to canva. Below is a sample sequence of emails that we can send them to get their attention back. · Reminder Email · Objection Handling Email · Discount Email Area 3: Customer Email Series: Once a customer who has signed up and made a purchase from Canva it is a good opportunity to not lose the customer. Below technique can be used to keep the customer engaged and assure you have a satisfied customer. · The welcome and thank you email · Confirming Order is OK · Confirming if the product was delivered · Review your Product · Time-Based Promotion. In addition to above three areas, we can also look into how to keep existing loyal customers engaged, provide additional information/training material to customers, Use digital receipts to add promotions/campaigns instead of separate emails about offers, have a customer engagement plan for lost customers. These are few way we can deploy if we havent already at Canva. Less

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While this is a very interesting question, it is quite challenging one. On the professional front as a Business Analyst and a Team Manager I come up with difficult situations on daily basis where the two ends donot agree about same things. I can proudly say that I have developed skills over the time which helps me understand the reason behind difference in opinion between two people. It could be me and another colleague or two different teams altogether. As a business person it is my job to reduce this gap. It could be poor communication, lack of understanding or ignorance about the real cause of disagreement. Usually I try to understand the reason behind disagreement in between me and for example a business owner. I may know the goal for the piece of work, but I might be oblivious to the history of the user, or past experiences of the stakeholders. So firstly I will rectify this knowledge difference, then come up with a solution which ideally should be agreed upon by both the parties. But if there is still a difference in opinion, based on who is taking the ownership for delivery gets to have the say. If I am going to be delivering an experiment and I am across all the technical aspects of it I will propose to go ahead and deploy with my plan, and would prefer the UX experience to be completely owned by the stakeholder. This strategy creates a win-win situation. In the past 10yrs of experience in this industry this has helped me from burning bridges and at the same time building a rapport with different personalities and teams. Now coming back to the question here, my above strategy is usually not liked by the people who donot like to take ownership but would like to have projects deployed their way. In such situations, I prefer to clearly communicate the difficulties in progressing the project with appropriate evidence for my opinions and ideas about the way things should be done. And then take majority poll from all the stakeholders involved about the issue and proceed accordingly. Less

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There is not one article that I point to which has instigate the data analyst me, the knowledge in Big data and analytics has been developed over a number years working in different industries. I have experience in airline, banking, retail, food group, insurance, gas, fashion and telecommunication industry. Every sector has different kinds of data and the usage of data is different aswell. Not all industries existed in digital space and hence the usability varied too. The level of confidentiality fluctuates aswell. The only way to keep my mind proactive about new ideas and solutions is by continuous learning and reading about different organisation and how they utilise their data. Less

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Agile

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I’ve described all steps/actions since Discovery until Implementation/Hypercare, besides all actors involved. Less

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Discuss about things that will be relevant and interesting to your interviewer and not thing s like your family and school. Less