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Market Associate interview questions shared by candidates

## Top Interview Questions

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Market Manager was asked...9 September 2009

### How would you sell me eggnog in Florida in the summer?

I'd add rum and an umbrella and sell it as a cocktail.

Frozen on a stick

### Brain Teaser: A snail goes up 3 feet during the day and falls 1 foot at night. How long does it take him to go up 10 feet?

It doesn't say how long does it take him to make it ten feet up the wall. It just says, how long does it take for him to move up ten feet. That's 3 1/3 days (assuming equal movement throughout the day). Although he will have moved "up" ten feet, he will have also fallen back and will not be ten feet up the wall. Of course, you can also interpret it as the other answers suggest. Less

4 days and 16 hours 16 hours because by the end of the 4th day, it is 8 feet up on the wall and only needs to climb up 2 feet. Well, assuming that the snail travels 3 feets uniformly throughout the day, then it needs to travel an additional (2/3)*24 = 16 hours for it to climb up that extra 2 feet for it to be at the height of 10 feet. Less

4 days and 8 hours, assuming the day is 12 hours long and the night is 12 hours long. Almost agree with the &gt;4 days answer above, however not quite agree with the (2/3)*24=16 hours part. The snail climbs 3 feet in the day, which would definitely be shorter than 24 hours. If we assume the day means 24/2=12 hours. on the 5th day, the snail took 2/3*12=8 hours to reach 10 feet. So that would be 4 days and 8 hours, assuming the day is 12 hours long and the night is 12 hours long. Less

### Video interview: 1) why this division 2) tell me about a recent news 3) effect of the fed hike on the bond market 4) additional comments

Yes, it was realized through the Sonru platform

Hi again, please if you still remember, could go recall what the sales and trading group exercises consisted of? Also was there any technical aspect of the interview. The AC invitation email is exactly as you've described but I don't want to be blindsided by a technical interview so I'd just like to confirm. Thank you! Less

S&amp;T excercise: it is a stock picking exercise. Your team has 20 min to find the right stock, and the choice depends on the client's needs. In addition, the HRs will communicate 2 market news during this session: 1 at the beginning (market opening), 1 after 10 min. These news will obviously affect the choice. The individual interview could be technical, it depends on who will interview you: I was asked to talk about econometrics aspects, another candidate was asked to talk about IRS etc..but don't worry about it because they do not require you to know everything, they are more focused on your personality. Less

### You have 2 buckets...one 3 gallon bucket, one 5 gallon bucket. How do you get 4 gallons of water?

fill the 5 gallon &gt; fill the 3 gallon with the 5 gallon &gt; empty 3 gallon &gt; put remaining 2 gallons from 5 gallon to 3 gallon &gt; fill 5 gallon &gt; fill the last gallon from the 3 gallon with the 5 gallon bucket &gt; you are left with 4 gallons in the 5 gallon Less

fill 3 gallon bucket, fill the 5 gallon bucket with the 3 gallon fill the 3 gallon bucket again, fill 2 gallon of the 3 to the 5 gallon one, now there is 1 gallon left in the 3 gallon bucket empty the 5 gallon bucket and fill the 1 gallon into the 5 gallon bucket fill the 3 gallon bucket. now you have 4 gallon water, 1 in the 5 gallon bucket and 3 in the 3 gallon bucket Less

Place the 3 gallon bucket upside-down inside the 5gal bucket...fill up the 5 gallon bucket and remove the 3 gallon to get the 2 gallons...then repeat. (This is assuming the 3 gallon bucket fits in the 5 gallon bucket.) Less

### Question 5 : An ad campaign has a CPC = \$0.5, a conversion rate = 3% and an average transaction value of \$260.What is the Cost of Sales of the campaign (cost of the ad campaign divided by the revenues generated, in percentage)? Question 6 : With a margin on revenues of 13%, an average transaction value of \$290 and a conversion rate = 0.7%, what is the maximum CPC an advertiser can afford without losing money (in dollar)? Question 7 : During his browsing, a user is randomly exposed to two ad banners A & B. Those two banners are equally likely to be shown. One and only one banner is shown per page. After two pages of browsing, what’s the probability that the user was shown only banners A (in percentage)? Question 8 : A/B Testing campaign: Measuring the impact of Criteo retargeting ads compared to a control group. Number of transactions on client site : • Group A exposed to Criteo banners 600,000 • Group B Control group not exposed 50,000a. b. What incremental revenues per user CompanyA has generated for the client advertiser (in dollar, rounded to the cent)? c. What total incremental revenues CompanyA has generated for the client advertiser? Total incremental revenue is simply the incremental revenue per user multiplied by the number of users exposed to Company A's retargeting. d. With \$200.000 revenues following clicks on banners for group A (post click), what is the related post view (view through) effect in revenues generated by CompanyA campaign? View through effects on revenues are a bit tricky as they would require view through conversion tracking. A post impression visit that results in a transaction can be credited as a 'view through conversion'. If CompanyA is not tracking revenue on post-impression ('view through') visits, then you can estimate it by taking the average revenue per transaction - in this case \$200,000 - and divide it by the number of post-click transactions in group A. This would give you the average revenue per transaction, often referred to as Average Order Value. You could then take the Average Order Value and multiply it by the number of view through conversions generated by Company A.

Answer 5 CPC \$0.5 meaning each click cost \$0.5 Conversion rate of 3% means that for 100 clicks, 3 sales are done 100 clicks generate 3 x \$260 100 clicks = \$780 Cost = 100 * 0,5 = \$50 50/780 = 6,4% Less

maxCPC: conversion rate x average transaction value x margin 0,007 x 290 x 0,13= 0,26 dollars Less

### Tell me the different ways that you can calculate VaR (Value at Risk).

Typically there are 3 ways in the industry to calculate VaR: 1. Historical (by far the most common, IME) 2. Parametric (not very useful, as returns tend to not be normal, unless you use EVT) 3. Monte Carlo (more often used in fixed income and other credit/debt portfolios than other asset classes) Less

I think I said Monte Carlo, delta, gamma and Black-Scholes.

### My interview started with she asking me questions from my resume. She asked me how my job related to the Market Analyst position and then she asked me some behavioural questions: • What a good team was for me and tell an example of a time I worked with a team and achieved good results • In my view, how my relationship with the manager should be and how I managed this relationship in the past • Why I want to work for Nielsen and what are my future goals • What are my three major strengths • Where do l think I need to improve After that she asked me: • about my salary range and if the proposed salary and benefits was OK for me • if I am legally able to work in Canada, and • when I am available to start They then finally concluded the interview by reviewing the position, the company, the future perspectives and trainings with me. If you succeed, Nielsen will contact you and you will get a case to present in your final interview along with two managers (people that will work with you – your manager and the account director). So, this third interview will also be conducted in person with the person who would make the final decision about hiring. For the case, you will likely be given some sales data for Company A and will have to prepare a short powerpoint presentation incorporating this data. This will test three things: 1. Your ability to analyze the data 2. You ability to provide recommendations based on the analysis 3. You presentation style / ability to remain calm and professional

Could you please tell me how long did it take Nielsen to extend an offer to you after the final third round case interview ? also, did you negotiate the salary / benefits ? Less

### With your understanding of your country and its people, if you were to guess what two perfect strangers were talking about this morning at the bus stop, what would it be?

what a good day it will be

Gm! do you think with the increase in the ticket prices, we will find places to sit, or still we will be paying more and standing the whole time! Less

did you watch the match yesterday? and what do you think about next round? ( CAN 2019) Less

Sometimes i focus too much on one thing and don't look at the overall picture. For instance I sometimes get caught up in homework that doesnt require as much effort as another assignment. Less

I always say that my greatest strength can also be my greatest weakness. I see them as two sides of a similar coin. I tend to hold others to the expectations and standards to which I hold myself accountable, but I am more likely to give others the benefit of the doubt than I give myself. Less

I said I sometimes became too perfectionistic in my expectations from my team.