Brand Manager Job Description

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What is a Brand Manager?

Brand managers are responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. In their essence, brand managers are focused on achieving brand business objectives in the short and long term.

Most brand managers have a Bachelor's degree in marketing and demonstrate deep knowledge about market research, analytics, and consumer behavior. The best brand managers have strong reserach skills and work well in cross-functional environments.

Brand Manager Job Description Template

Job Overview

Here at XYZ Inc., we are the leading company in our field in the tri-county area. We're pleased to have a 4.2 Glassdoor rating from our employees. We are seeking to hire an experienced Brand Manager to join our existing top-notch team. If you're a hard-working professional, XYZ Inc. is an excellent place to grow your career. You'll be glad you applied to XYZ Inc.

Responsibilities for Brand Manager

Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
Stay current on market trends and competitive activity
Establish and maintain brand budgets
Define and manage the brand communication strategy using a variety of media
Own the development and messaging of the brand narrative
Create, execute, and manage marketing programs and campaigns

Qualifications for Brand Manager

Bachelor's degree in Marketing, Business, or related field. MBA preferred.
3-5 years of experience in brand management, brand marketing, or marketing management
Proven ability to work cross-functionally
Experience managing a brand across multiple markets
Creative thinker and problem solver
Strong communication skills
Project management experience, with a solid understanding of project management principles and techniques
Strategic thinker able to identify long-term opportunities and trends

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