Working at ReD Associates |

ReD Associates Overview

Work here? Get a FREE Employer Account
New York, NY (US)
51 to 200 employees
Company - Private
₹1 to ₹5 billion (INR) per year
ReD Associates is a strategy consultancy. The anthropologists, sociologists, economists, journalists, and designers who make up ReD employ the methods of social science to study human behavior and help our clients develop a perspective on their business. Our teams in Copenhagen ... Read more

ReD Associates Reviews

Rating TrendsRating Trends
Recommend to a friend
Approve of CEO
ReD Associates Co-Founder Mikkel B. Rasmussen
Mikkel B. Rasmussen
1 Rating
  • Helpful (6)

    "Room for improvement"

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at ReD Associates full-time


    1) The job can be stimulating. It can be fun to puzzle out a project with your team, and fieldwork can be very compelling.

    2) Good free lunches and coffee. The library is pretty good. You learn to put together nice powerpoint decks and something about business. Many smart, intellectually-inclined and interesting colleagues, including a few of the partners/leadership. Danish-style benefits, so 5 weeks vacation.

    3) If you’re a new graduate looking to get a start in the private sector, it can be a fun place to work. It's also a good fit for people with outside interests, etc. because it can be relatively easy money once you know the basics. As long as you can shrug off some of the company’s Cons, you can do well here. Other qualities are also helpful for this (see Cons).


    1) Lack of rigor/substance: The work can be demanding and engaging, but it’s based on often flimsy application of a few social science theories and methods. It's largely just “expensively rephrasing what people already know” and ginning up a few (often thinly) fieldwork-sourced truisms to hang strategic recommendations on. While there is a bit of an art (if not a science) to this, there’s an Emperor’s New Clothes quality to the whole enterprise. The partners have done a pretty good job getting executives to buy pricey market research & strategy projects, in part by projecting a depth that isn’t there.

    2) Botox: ReD is notorious for this-- at times plumping up credentials and expertise, and presenting itself as having a bunch of anthropologists, sociologists, etc. on staff when there are at best a handful of these. Most staff are social science/humanities graduates straight out of college or master’s programs with a bit of work experience.

    3) Leadership faffing about re: Cognizant: Years into the Cognizant partnership it’s still unclear how to make it work— or if it can. Leadership has shifted the strategy haphazardly to try to figure this out, but with little to show for their efforts so far beyond a lot of dead end work and bureaucratic wrangling for staff.

    Leadership even brought in highly paid Technologists with irrelevant backgrounds (satellites, etc.) to help bridge the gap between ReD and Cognizant... just kind of bizarre decision-making based on a category confusion re: what Technology and Digital and IT mean here. These are just a couple of the reasons why the prognosis doesn’t look great regardless of whether the acquisition actually happens. All of the flailing has taken a toll on morale.

    4) Mild (to moderate?) racism: While the company tends to lean politically and culturally Left, you might have to endure conversations about the merits of The Bell Curve, the scourge of political correctness, or the word "negro" with some partners; or roll your eyes discreetly at a partner who traffics in racist metaphors and stereotypes and unironically complains about having too many racist friends in nyc; or educate another one about how dark skin comes in different shades... among other throwbacks.

    And, as another reviewer has noted, the company has a not particularly subtle (White) Men First approach to advancement.

    Advice to Management

    Pay out the long deferred bonuses to staff. Offer a more flexible work-from-home policy, which is increasingly standard. Do proper due diligence before jumping into bed with potential parent companies. Sort out your bias and culture issues. Find a solution to the ridiculous temperature issues in the office (e.g. Please replace those loud, cheap box fans).

See All 8 Reviews

ReD Associates Interviews



Getting an Interview

Getting an Interview




  1. Helpful (1)  

    Apprentice Interview

    Anonymous Interview Candidate
    No Offer
    Neutral Experience
    Average Interview


    First round was a homework assignment. Second round was an interview with two mid-level staff over Skype. The third/final round was with two executives over Skype (did not offer to pay for travel).

    Interview Questions

See All 12 Interviews

ReD Associates Awards & Accolades

Let us know if we're missing any workplace or industry recognition – Add Awards

Work at ReD Associates? Share Your Experiences

ReD Associates
  • Star
  • Star
  • Star
  • Star
  • Star
Click to Rate