Pros
Innovative technology that is surfing the leading edge of the wave of Mobile, Cloud, Big Data and Predictive Analytics for EPM (not being swamped by it like legacy and other Cloud competitors). More mature 'late start-up' vibe of a company in the scaling stage of growth. Flat hierarchy and the CEO is readily available. In fact, senior management has always been available in my time here and the CEO is eager to be in the field and pressing the flesh. This is a real challenger play and we can take on the legacy as a genuine cross-enterprise play or as a complementary use case-specific 'app'. You can also apply your previous work experience to potential new 'packaged processes' thereby bringing digitisation, automation and transformation to unexplored areas of business (which is also why partners like Tidemark).
Cons
Your view of the world will always be relative to your own experiences. Having experienced large established global enterprises and 'two men in a shed' start-ups, Tidemark is where I would expect it to be. You are expected to step up and wear multiple hats but then you also enjoy the autonomy that comes with it. Accountability and responsibility expected.