Fluid Reviews

The founders and board are completely clueless. They received an initial $24m from investors in 2012 and have nothing to show for it. Large customers churn and they are not replaced by new subscriptions. Meanwhile, at company meetings, we get shown complex charts that only serve to obfuscate the fact that the company is not doing well. Great people eventually leave or get laid off, because there is no future for them at Fluid. At one point, the company culture was decent, but they decided to move the office to Oakland and split the company into 4 wings across two floors and it fell apart. It took the extra effort of the employees to make the office not feel like an abandoned parking garage.

Terrible leadership and management. Way too many levels for a company this size. The company is only focused on revenue with little value placed on the people that are working their butts off. Management plays favorites and if you're not one of them, get out now. A product/agency model has proven to be poor strategy as it prevents either from really reaching its full potential.