Rocket Fuel Employee Reviews about "senior management"

Updated 21 Aug 2020

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3.7
63%
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100%
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Rocket Fuel CEO George John
George John
3 Ratings
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Reviews about "senior management"

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  1. "Great place"

    5.0
    Former Employee - Senior Software Engineer in Redwood City, CA

    I worked at Rocket Fuel full-time

    Pros

    Great place to work, awesome people, IPO

    Cons

    Bad senior management, bad cashflow management

  2. Helpful (12)

    "New corporate company with too many changes"

    3.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
     
    Recommends
    Neutral Outlook
    No Opinion of CEO

    I worked at Rocket Fuel

    Pros

    Smart people, good technology, most people work hard, great work/life balance, innovative.

    Cons

    Senior Management has no idea what direction they want to take the company. They were constantly changing direction, messaging, C-level management, process etc. They don't think things through, just make hasty decisions and others are left to clean up. When they do make changes they do not provide context or information. Everyone just finds out through the grapevine. Majority of the C-Level management are men.

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  3. Helpful (11)

    "A Downward Spiral"

    2.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Anonymous Employee 
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Rocket Fuel full-time for more than a year

    Pros

    Great perks, free food, good 401k with a ROTH option (but no match), full medical, ESPP, and stock grants, unlimited PTO, work from home. The work environment is a relaxed atmosphere, it's not at all politically correct, so you don't need to worry about offending people too much. There is some career development, if you have a good manager.

    Cons

    There is no accountability, no chain of command, no one to make a decision, the good news is there's no one to take the blame when things go wrong. And things are constantly going wrong. However, since no one can be blamed, no one is, and no lesson is learned and when a similar event happens in a few weeks the cycle repeats itself. The few decisions that are made are quickly forgotten about when it turns out they were the wrong decision. Advice is given, but rarely if ever followed. If you're not telling senior management what they want to hear, you're not going to make any friends.

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    Rocket Fuel Response

    September 9, 2015Employer Representative

    Sounds like you are frustrated and not understanding how OKRs are used as a company-wide alignment tool so you can focus on work that actually matters. We agree, we do need to be more efficient and effective with our meeting time so we can continuously improve execution and increase productivity. Feel free to share your suggestions on what meetings should be eliminated through anonymous@

  4. Helpful (18)

    "Bad decisions = Bad morale"

    1.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Anonymous Employee in New York, NY
    Doesn't Recommend
    Negative Outlook
    No Opinion of CEO

    I have been working at Rocket Fuel full-time for more than 3 years

    Pros

    Great perks and an incredible company prior to the IPO in Sept 2013. Lunches are tasty. Fun industry events. Health club reimbursement, 401K, and all the usual benefits.

    Cons

    Post-IPO, the company has unfolded because of bad decisions to promote people who are not necessarily management material, but have been with the company for a long time. (Note: it's usually a bad move to promote people with little management experience). Managers often lead by bullying. And when brought to HR's attention, HR unfortunately takes the side of management. Senior management has made terrible decisions, organizationally and product-wise, causing stock prices to fall and morale to drop. From the "Spend it like it's yours" expense account program to the layoffs that seem to have been more of a personal revenge list (we let some incredibly talented people go to competitors only to now be scrambling to find new, good people). Why would a company lay off so many only to then offer a huge employee referral bonus just three months later? The 5-star reviews on Glassdoor must be written directly by HR, falsifying comments to attract new candidates. Or these may be employees incentivized to write reviews here since so many just appeared recently, coincidentally, as our company is crumbling.

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    Rocket Fuel Response

    August 10, 2015Employer Representative

    Sounds like you are having an horrible experience here. While it has been a difficult past, it sounds like we haven't been able to move you forward with the rest of company which is focused on increased accountability and financial discipline (which while difficult back in April, it has helped the company to be profitable). The reviews come from real employees sharing their own experiences - I am sure this is real for you, which is unfortunate.. Good suggestion on pulse checks regarding management performance. You may want to look for another opportunity outside Rocket Fuel to get to a happier place.

  5. Helpful (8)

    "Awesome people, lack of differentiation in overcrowded market."

    3.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Anonymous Employee in New York, NY
    Doesn't Recommend
    Negative Outlook
    No Opinion of CEO

    I worked at Rocket Fuel full-time for more than a year

    Pros

    Awesome people, you truly enjoy the people you're working with Free food (it is not healthy) Good work/life balance Work from home Unlimited PTO Decent health benefits

    Cons

    Rocket Fuel was a ton of fun as a lean/innovative start up, but it is very clear that senior management was not equipped to lead the company through an IPO and into the public market. Since the IPO, nearly every C-level exec has been replaced. 2+ years ago, Rocket Fuel was the leader in programmatic, always the top performer and the sales team essentially just processed IO after IO without really having to hard sell. The company definitely rested on it's laurels and didn't invest in improving the technology at the rate that the market was moving. With a new push towards transparency and self-serve tools, Rocket Fuel's managed service (black box) scared advertisers away, and they haven't been able to gain traction with their lack luster self-service tools. The company is now focused on getting their basic tech stack up to par with competitors, and putting any innovative technology that would bring them ahead of the curve on the back burner. The acquisition of x+1 has been a huge distraction, with the respective companies essentially continuing to function as two separate entities until very recently. This has only fed into unnecessary politics and essentially created two separate camps (Rocket Fuelers and Former x+1ers). Unfortunately, this has also negatively impacted new business opportunities. There have been a number of factors impacting morale, including mass layoffs, hiring/bonus freezes and the fact that post-IPO senior leaders were allowed to sell ~10% of their vested shares before the typical blackout periods ended (the stock tanked shortly after this) and the average employee's stock is now worthless.

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    Rocket Fuel Response

    June 15, 2015Employer Representative

    Thanks for the candid feedback. You nailed it - we are making changes to ensure our messaging is tighter to navigate the competitive landscape.

  6. Helpful (14)

    "From Riches to Rags"

    1.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Not An Engineer 
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I have been working at Rocket Fuel full-time for more than a year

    Pros

    Ample, healthy and tasty snacks Free lunches Weekly happy hours Awesome game room with top of the line ping pong, shuffleboard, pool, foosball, dart and poker tables Free membership at a fully loaded, on-site gym for employees in HQ office complex Flexible work hours Lots of smart (and nice) people that want to do good work

    Cons

    Where to begin? Lack of direction and clarity of roles Narcissistic senior management Work is extremely tedious Product is oversold and only marginally better (if that) than competitors Product lines are numerous and complex with no training nor documentation. Only the engineers who developed the products understand how they work and they're too "valuable" to spend their time documenting the product and training the rest of us. However, we're the ones held accountable when campaigns don't perform due to product failures/misunderstandings. No employee development whatsoever. Promotion/Bonus/Salary Increases based upon how well promote yourself and suck up to the (narcissistic) senior management. Senior and even some mid-level managers are clueless as to who's doing what. As long as noone's complaining, they're happy. As soon as someone complains, they immediately start pointing fingers and blame some subordinate. Brought in "interim" CEO to fire loads of good people. These were low-level employees who took the blame for the (narcissistic) senior management's bad decisions and ineptitude. Morale is extremely low. Noone believes nor trusts the senior management when they try to rally the troops. Everyone just seems to be sitting around waiting for a miracle to happen. There's no leadership coming from anyone. Engineers are treated like gods. Most of them are very smart and nice, but it's strange that they are put a pedestool above everyone else. It shows in their attitude towards the rest of us when we need their help to understand the details of a particular issue. They know that they're not going to be measured by how well they communicated or helped their business partners.

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    Rocket Fuel Response

    May 8, 2015Employer Representative

    Thanks for your direct and constructive feedback. Feel free to join one of the employee advisory groups that collects real feedback from employees that is shared with senior leaders to ensure we understand how things are going out in the field. You can also submit your input through our All Hands google moderator, where we answer tough questions with both honesty and transparency.

  7. Helpful (2)

    "Nerdy but Lovable: Full of brilliant minds"

    4.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Rocket Scientist in Redwood City, CA
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Rocket Fuel full-time for more than a year

    Pros

    1.You are assumed to be smart enough to take decisions so you enjoy lots of autonomy. 2. Brilliant minds at work. You love it when you work with them and see how good they are at what they do. It's a great learning experience working at Rocket Fuel, given the kind of problems you work on and the people you work with. 3. Lovely work culture and great work-life balance. Engineers are revered for what they do and are considered valuable assets. 4. The company is growing very fast. The year-on-year revenue growth can give an example to that regard.

    Cons

    1. As the company is growing at a very rapid pace, interaction with senior management is less. 2. Lack of coordination between teams due to very rapid pace of growth. 3. Most employees don't have a clear picture of how they fit into the broad company vision.

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  8. Helpful (14)

    "If you have another alternative, take it"

    1.0
     

    I worked at Rocket Fuel

    Pros

    There are some decent people

    Cons

    Political, merit system is based on how good you are at sucking up to senior management, no processes, bad HR, I could go on

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  9. Helpful (23)

    "Toxic, sexual harassing / discriminating environment - led by Senior Management"

    1.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Anonymous Employee in Redwood City, CA
    Doesn't Recommend
    No Opinion of CEO

    I have been working at Rocket Fuel full-time for more than a year

    Pros

    Technology seems to work (though the tactics are misrepresented to the advertisers and media buying agencies)

    Cons

    This place is rampant with sexual harassment and discrimination. Unfortunately, it was the unhealthiest place that I've ever worked. Senior management and superiors are frequently hitting on, pursuing subordinate female employees. If you don't take the "bait" on this, your career will be hindered and you will be discriminated against. I saw many people, including myself, treated in an inhumane manner. Senior managers tend to have "self serving" and "sociopathic" tendencies, which result in a very uncomfortable, anxiety ridden environment. Leaving this company was the best decision that I ever made. I found a company, which is full of life, intelligence, and most importantly, treats each other with respect. *The positive reviews are clearly written by HR...which does nothing when you complain about significant issues.

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  10. Helpful (8)

    "Seek the Alternative?!"

    3.0
    • Work/Life Balance
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Top Engineering Professional in Redwood City, CA
    Doesn't Recommend

    I worked at Rocket Fuel

    Pros

    All in all, the compensation is fairly compared with similar jobs elsewhere, in some cases it may even be lower due to the start up nature of the company. moreover, the benefits package is similar to other employers - but nothing to get overly excited about. Information and knowledge sharing on a functional level happens routinely.

    Cons

    Surprising enough the company was founded by ex-NASA, Yahoo! and DoubleClick employees; however, they're presenting a "buy-low and sell-high" advertising model .. Nothing to technologically advanced here. You would think there's something a little more earth shattering and revolutionary would support the companies business model - not the case. I question the true opportunities for professional growth, and the opportunity for career advancement at Rocket Fuel. I'd like to see the company grow a little more prior to me recommending them to friends and colleagues - simply too early to tell where they'll end up. I'm not sure what's really shared in way of essential details, but I think management shares certain issues (35%) and data around changes and initiatives. Sometimes the employees feel a lack of pertainant detail. Management feedback can be negative; I rarely received uplifting critiques about job performance - even though I was one of the top contributors. Competence of Senior management, and Leadership abilities of Senior management remain questionable. I would have liked to have received more recognition and praise when I did a good job. They really do not offer a career pathing model, nor do they have an effective succession planning model; It kind of happens as it goes - if it happens at all. I don't believe there is an exact framework on how promotions are given. I remain neutral on recommending Rocket Fuel as a place to work.

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