Gordmans Snapshot
Midwestern shoppers head to Gordmans Stores for deeply-discounted apparel and home décor. The department store chain operates more than 70 stores in various regional shopping centers in about 15 mostly Midwestern states. The stores specialize in selling women's, men's, and junior's apparel, accessories, footwear, and home décor items at up to 60% off regular department and specialty store prices (known as off-price). Gordmans competes in the off-price market of the retail industry and also separates itself from discount stores by offering brand-name fashions and a more upscale shopping environment. Founded as 1/2 Price Stores, the company changed its name to Gordmans Stores in 2000 and went public in 2010.
