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      Marketing Interview

      17 Oct 2017
      Anonymous interview candidate
      No offer
      Negative experience
      Difficult interview

      Application

      I applied online. The process took 2 months. I interviewed at BAT in Sept 2017

      Interview

      Highly unpleasant and aggressive. Probably the worst interview (and the most aggressive and rude interviewer) I have ever had in my career which even left me doubting my own capabilities as an FMCG marketer with 6+ years of experience. Applied online and was immediately invited to do the culture test, math test and verbal test. Was then told via automated email that HR would be in touch re: next steps. 4 weeks later, receive an email scheduling a call with HR to discuss my CV. The call went well and was told I would be scheduled for an in-person interview with the hiring manager. A week later I went to the BAT office for the interview, where the hiring manager, proceeded to ask me questions about my CV and then: would not let me finish any of my answers, abruptly cut me off and moved to the next questions, rolled his eyes multiples times, openly doubted my experience then mid-interview told me I lacked experience and this would not work out. I was left shocked and confused and wondered if this was BATs style? Had I gotten further in the process I would have declined.

      Interview questions [1]

      Question 1

      Walk me through your experience
      3 Answers
      3

      Other Marketing interview reviews for BAT

      Marketing Interview

      28 Apr 2026
      Anonymous interview candidate
      Dubai
      No offer
      Neutral experience
      Average interview

      Application

      I interviewed at BAT (Dubai)

      Interview

      It was okay. Not much to add as it was based on some past marketing work and their current campaigns. That's all. Didnt seem difficult so not sure on what basis the interview was conducted

      Marketing Interview

      17 Dec 2025
      Anonymous interview candidate
      Tokyo
      Declined offer
      Positive experience
      Average interview

      Application

      The process took 4 weeks. I interviewed at BAT (Tokyo)

      Interview

      Simple interview process. First with the recruiter, then a week later one with the person I would have reported to. Finally, I spoke with the person above that person. Overall, the experience was good and I have no problems.

      Interview questions [1]

      Question 1

      Tell me about your experience.
      Answer question

      Marketing Interview

      14 Nov 2025
      Anonymous employee
      Nairobi
      Accepted offer
      Positive experience
      Difficult interview

      Application

      I applied online. The process took 3 months. I interviewed at BAT (Nairobi) in May 2025

      Interview

      The interview team makes you very comfortable and allows you to take your time. It made me relax. The questions require you to think and the interview team gave me that freedom to express myself.

      Interview questions [1]

      Question 1

      Anything that I have achieved that I'm proud of?
      1 Answer

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