It was more friendly and interactive. Being a new company setting up in the country,there was little known in terms of the route to market structure to be adopted for the product. Also one of the task to be done by the new Sales manager was to come up with a suitable structure on route to market i.e either direct sales or use of distributors. Secondly,key to NOTE:The product only is in the middle east and Asian market.Therefore more research has to be done