Mainly technical with some emphasis on workflow management. Skills included SQL, basic campaign analysis, and reasoning. If you are interviewing prepare for classic marketing analysis questions and arithmatic. Overall a good experience they are thorough if nothing else.
Interview questions [1]
Question 1
If a company advertises via billboard with a promo code for one month and the attributable revenue is $30k, margin is 30% and cost of the billboard is $11K do you renew for the next month?
I applied online. The process took 2 days. I interviewed at Ecentria in Jun 2022
Interview
I applied online and got a email stating like to get initial interview setup.
Call was about 30 minutes to see my background. My issue is who I interviewed with doesn't understand my technical skills or background for the role.
My advice is when vetting you have people who have a good understanding or is the actual hiring manager. More and more I see HR people vetting out so called not qualified candidates showcases the lack of company experience and also your losing good potential new hires.
You realize we are also interviewing you to see if you are a good fit for us. Clearly I dodged a bullet in not working for a company that lacks how to interview people and give it a fair judgement. Big waste of our time and yours honestly.