I applied through other source. I interviewed at Flosum
Interview
Interviewed with the hiring manager, head of recruiting & a sales leader.
A bit of a very drawn out process IMO and was recommended to the role by two other marketing leaders. Each round took a very long time to move through the process which was a red flag to start, but went through the interview process to honor those who recommended my name.
I have industry experience for 10+ years leading marketing in this space with multiple exits and received no feedback on why we didn’t move forward. We also had an interview with a mid level sales manager where this role didn’t even line up(enterprise focused role; but the junior sales manager was focused on SMB, very odd). Walking away from that conversation you could tell this company was disorganized from a GTM side of the business.
Very disappointing process.
Interview questions [1]
Question 1
Have I ever built out an enterprise level marketing plan around pipeline generation.
Was asked to complete a one-way video "screening" interview for a senior leadership role, which is already a concern at that level. The submission included nine questions with a 48-hour turnaround. I initially moved forward, assuming they would focus on high-level leadership and strategy.
The first question, however, was something to the effect of how I would identify 50 target accounts for an ABM strategy with no prior brand context, while explicitly factoring in an understanding of what the company does. The second asked for specific markers and disqualifiers to justify churning a high-profile logo. These go beyond assessing strategic thinking and into detailed, execution-level IP that many in the industry would consider paid consulting work, not a fair “screening” prompt for candidates.
At that point, I stopped the process and withdrew my candidacy. I’m not comfortable providing highly tactical, directly applicable strategy in a one-directional screening format with no opportunity for dialogue, clarification, or relationship-building.
The recruiter confirmed this step is required for all candidates. While consistency in process is understandable, the combination of a one-way video, time pressure, and deeply tactical questions tied to the company’s real-world go-to-market and churn criteria raises serious concerns. Whether intentional or not, this structure strongly risks coming across as crowdsourcing strategic thinking from candidates.
I would strongly encourage the company to reevaluate both the format and the depth of detail requested in early-stage interviews for senior roles. Many experienced leaders will see these kinds of questions as a red flag and opt out rather than give away their playbooks in a screening exercise.
You'll meet with the recruiter and then with the sales leader. This was overall a complete waste of time. The sales leader although having less sales experience than myself wasn't sure if I had enough experience to do the job. Make it make sense?