Initial interview was a group setting with multiple applicants. Their idea of a great ice breaker was to "interview" the person next to you and then that person introduces you to the group. I don't know if I'm weird, but if I'm competing with 16 people for the same job, I want to introduce myself and not have another candidate choose what is said about me based on their 5 minute assessment!
I didn't get the job that was being vetted in this arena, but they found an opening more suitable for my skill set and after that the interview process was fairly standard and relatively easy.