I applied for the Head of Brand role because the job description aligned perfectly with my 15 plus years of experience in brand strategy, narrative architecture, and leading teams within B2B SaaS and technology. However, the hiring process proved to be highly disconnected from the stated job requirements.
The company markets itself as a place of significant autonomy, substantial responsibility, and high impact. Yet the recruitment process suggests otherwise. After an automated rejection, I requested feedback and received a list of requirements that were nowhere to be found in the original job description. I was told my background was communications heavy. This is a reductive characterization that ignored over a decade of owning brand strategy, positioning, and global team leadership for major enterprise and SaaS brands.
It is clear the evaluation process relied on superficial title matching rather than a genuine review of achievements or capabilities. For other senior professionals, be aware that the job description may not be the actual yardstick for evaluation. This process appeared to rely on narrow filters that ignore the complexity of senior leadership roles. The feedback provided was clearly intended to justify a decision rather than offer an objective assessment. The mismatch between their stated culture of autonomy and high impact and their rigid, checklist driven hiring practices is significant.