I applied through an employee referral. The process took 1 day. I interviewed at Reubro International (Cochin) in Jul 2013
Interview
One day 3 Round including, Aptitude, Technical ViVa followed by HR discussion. HR discussion was just about the Academics and working under pressure and team management technique.
Good thing is HR is done by CEO itself and so you will have opportunity to interact directly with CEO. He is very experienced person and alumni of IITM with over 25 years of industrial experience.