Looking through your resume and draw out your main strengths. They knew what they are looking out for but didn’t state the job requirements clearly. Accept “retail” merchandising background only. If without similar experiences, you have to start from ground up. Traditional processes with experienced with Microsoft Excel. No new software are implemented. Mostly manual. Processes rather complex and require a lot of attention to detail towards various outlets and locations stock. You need to be able to know the specific product lifecycle processes as well as similar roles like buyer, purchaser or sourcing background will be much suitable than “manufacturing”. Require product merchandise expertise increase sales or implementation of bundle pricing. They are looking for a senior position which requires at least 3-5 years and above experience with relevant merchandising mix experience. Not 1-2 year. Don’t waste time if it not relevant.