The interview process was very in line with a common interview. At the time, the person doing the interviews for a marketing intern was the CMO which could be intimidating for an intern but gives you the real feel for the company, especially as they are a small team working on everything for the brand and stores across the country.
She was kind and to the point, wanted to know what I was studying, what I hoped to do, what my strengths and weaknesses were, why I thought I'd be good for the job, etc. I don't remember there being any trick questions that catch you off guard.