Roles & Responsibilities: Social Media Marketing Intern

Duration: 3 Months Core Focus: Platform mastery, content execution, and digital audience engagement.

Daily & Weekly Responsibilities

• Content Publishing: Draft, format, and schedule daily posts across platforms (Instagram, Facebook, LinkedIn) using native tools and Meta Business Suite.
• Active Engagement: Monitor all social channels daily to respond to comments, manage direct messages, and interact with targeted accounts to build a digital presence.
• Trend Monitoring: Spend time weekly analyzing social feeds to identify emerging formats, audio trends, and relevant industry conversations.
• Performance Tracking: Pull weekly metric reports directly from platform dashboards to identify top-performing content and areas for improvement.

3-Month Skill Development Path

To ensure the intern adds immediate value while building a concrete skill set, their learning objectives and execution goals are divided into three distinct phases:

Month 1: Platform Architecture & Organic ContentDays 1-30

Skill: Platform Optimization Learning to configure and optimize business profiles across Facebook, Instagram, and LinkedIn for maximum search visibility and professional presentation.

Skill: Native Content Creation Mastering platform-specific formats (e.g., Instagram Reels, LinkedIn document carousels) and understanding the technical requirements (aspect ratios, video lengths) for each network.

Skill: Social Copywriting Crafting high-engagement captions, utilizing strong hooks, and learning how to adapt the brand's tone of voice for different audiences (e.g., local homeowners vs. B2B retail shops).

Month 2: Community Growth & Algorithm NavigationDays 31-60

Skill: Trend Spotting & Hashtag Strategy Identifying emerging visual trends and mapping relevant hashtags (e.g., sustainable living, solar subsidies, PM Surya Ghar) to increase organic reach.

Skill: Community Management Learning the mechanics of active online engagement—navigating comment threads, handling customer inquiries via DM, and proactively interacting with complementary local businesses to boost visibility.

Skill: Social Listening Monitoring social platforms for brand mentions, competitor activity, and local sentiment around renewable energy to inform future content.

Month 3: Analytics & Paid AmplificationDays 61-90

Skill: Data Analytics & Reporting Extracting and interpreting native analytics (Reach, Impressions, Engagement Rate, Follower Demographics) to understand exactly what type of content drives action and interest.

Skill: Basic Meta Advertising Getting hands-on with Meta Business Suite and Ads Manager—learning how to strategically boost high-performing posts, set up basic location and demographic targeting, and track ad spend efficiency.

Skill: A/B Testing Experimenting with different content variables (video vs. static image, short vs. long copy) to determine optimal performance based strictly on social data.

Pay: ₹2,000.00 - ₹4,000.00 per month

Work Location: Remote