Marketing Manager Games

We are a Japanese Video Games Publisher and are looking for a strategic, hands-on Marketing Manager with a strong passion for video games. This role owns the planning, execution, and performance of marketing campaigns across social, influencers, PR, and events. You’ll combine creative thinking with data-driven execution to grow our games, brands, and player communities.

What You’ll Do

Marketing Strategy & Execution

• Develop and execute end-to-end marketing strategies for video game titles, aligned with company goals
• Plan campaign roadmaps, manage timelines, budgets, and deliverables across all marketing initiatives.
• Lead marketing campaigns across digital, social, PR, influencer, and online and offline events, from planning through execution.
• Plan, manage, and execute online and offline events (exhibitions, showcases, conventions, launches, community events).
• Support localization by reviewing and improving translated marketing and in-game content
• Present titles and marketing plans to internal teams, partners, and media
• Provide local market insights and research to inform global strategy
• Continuously optimize marketing strategies based on performance data, market trends, and player behavior.
• Coordinate with internal teams and external partners to deliver integrated campaigns on time and within budget.

Social Media, Community & Content

• Develop and execute social media strategies to grow followers, engagement, and visibility across key platforms (X/Twitter, Instagram, YouTube, TikTok, Facebook, Discord, etc.).
• Define and refine platform-specific strategies using analytics, performance trends, and audience behavior.
• Plan and create short-form and long-form content, including posts, videos, articles, and editorial features
• Use performance data to inform content planning, posting schedules, and long-term growth strategies.
• Engage with communities and support long-term player relationships

Influencer, PR & Partnerships

• Identify, manage, and execute influencer and content creator campaigns (YouTube, Twitch, etc.)
• Support public and media relations efforts (online and print)
• Manage relationships with platform holders (Sony, Nintendo, Microsoft), licensors, agencies, and partners
• Coordinate cross-media and IP collaborations (e.g. manga, anime, brand tie-ins)

Reporting & Analysis

• Track, analyze, and report on marketing performance across all channels
• Turn insights into clear recommendations to improve ROI and campaign effectiveness
• Provide regular reports and post-campaign evaluations to internal stakeholders

What You Bring

• Native or business-level English
• Hands-on experience planning and executing marketing campaigns. (gaming industry preferred)
• Deep understanding of video game culture, platforms, and player communities
• Experience across social media, influencer marketing, PR, and digital campaigns
• Data-driven mindset with the ability to translate analytics into action
• Creative eye for branding, content, and campaign execution
• Excellent organization, time management, and cross-team communication skills
• Ability to work in a fast-paced, multi-project environment

Bonus Points If You Have:

• Experience writing English copy for PR, social, and brand communications
• Background in SEO, content marketing, blogging, or editorial planning.
• Ownership of various gaming hardware (PlayStation, Xbox, Steam Deck, ROG Ally, Nintendo Switch, Gaming PC)

Opportunity to relocate:

• We are offering the opportunity for you to relocate and work at our HQ in Tokyo, Japan after a certain period of time and depending on work performance. (Support with visa application etc.)

Job Types: Full-time, Contract
Contract length: 12 months

Pay: ₹50,000.00 - ₹150,000.00 per month

Application Question(s):

• Do you have a stable internet connection and a setup that enables you to work from home?
• As part of the application process, you'll be required to submit a simple marketing exam for a hypothetical game launch. This test will help us understand your strategic thinking and creative approach to marketing. Are you willing to submit a simple marketing plan?
• Do you have any experience working at a gaming company?

Experience:

• marketing: 2 years (Required)

Language:

• English (Required)