The Radiate Group Snapshot
The Radiate Group helps put the spotlight on its client company's brands. A branding and marketing services unit of advertising conglomerate Omnicom, Radiate has offered brand consulting and development services for a wide range of clients such as MillerCoors, KPMG, Mercedes-Benz, and PepsiCo. Its services include campaign development, strategic planning, and field marketing. It also organizes events such as concerts and festivals helps create sponsorships with sporting events. Radiate operates through a network of about 20 agencies, including GMR Marketing, SportsMark, Pierce Promotions & Event Management, and Traffik.