Digital Loft Reviews

1.5

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(4 total reviews)

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4 reviews
1.0
22 Feb 2018

Toxic Work Environment

Recommend
CEO approval
Business outlook

Pros

Digital LOFT produces high quality work and is located in a very beautiful and affordable city.

Cons

There is an immense inconsistency and lack of professionalism in the management at Digital LOFT. Although incredible artistry is certainly present, there is an absence of leadership skills. The attitude is exceptionally condescending toward employees - it teaches a pipeline and techniques but does not foster growth. There are absolutely no benefits offered and turn over rate is very high with some employees not lasting more than a month after relocating. There is not enough manpower to address the volume of work that gets taken on - and as such overtime is essentially mandatory every day.

2.0
3 Mar 2022
Recommend
CEO approval
Business outlook

Pros

It's an opportunity to get you started in the field. You'll learn how to model in a non-standard way, and if you're lucky you may get the opportunity to produce renders for clients.

Cons

There's a big focus on doing everything in a very specific way, dictated by management (the owner, essentially). There is no room for deviation and when you're someone with little to no professional experience, this results in aspects of your skillset not being fully transferrable to another studio should you wish to make a career move at some point due to the non-standard methods of doing things -- which you likely will at some point for a variety of reasons including low compensation, high expectations, and little to no autonomy in your growth as an artist, just to name a few. This is because it's pretty typical for no or low experience artists to be brought on at $28,000/year and they are trained to follow a very micromanaged workflow to create everything they do. To be a little more specific about what I mean about "non-standard" ways of doing things, when creating materials you are required to set them up a certain way which makes it hard, if not impossible, to create certain looks. Roughness/gloss maps are never used (!!!) and artists are told to not put anything in that slot. Metal materials are not allowed to have textures in the diffuse/color channel. Only solid color. When it comes to modeling, things are a bit better, but still not entirely ideal. You really only learn how to model basic hard surface objects and taut furniture (without wrinkles) and you MUST do it a specific way from start to finish. Anything more than that and you're out of luck. No one is allowed to use other programs in their workflow (Substance Designer/Painter, Marvelous Designer, etc) unless given direct permission by the owner. Typically only very specific people have been allowed to (myself being one of them). This is because the owner does not know the programs well enough and does not have an established, step-by-step workflow for creating things in them and unfortunately does not really trust anyone enough to loosen the reins at all. Beyond these issues, there is also an ego problem with management. I'm fairly sure the owner is a sociopath and extreme narcissist. Examples of this? We were frequently told clients did not come to the company for us, and they came to us because of the work the owner does. We were constantly reminded how much experience the owner has compared to us (25 years experience at age 35????) and why he has to be the one that develops everything and figures everything out. Or how the owner didn't have to keep the company running and he could quit and get hired by Pixar for a 6 figure salary (and no, he could not). These were some of the less bad things I've heard during my 3 years with the company. It was very possible to be in the owner's good graces one day and the next you were demoted for something he decided he didn't like on a whim, or even something that didn't happen. When I quit the company, it was several months after I got my last raise. I was at $42,000/year and was raised to $50,000. I asked for $55,000 and was then told I didn't do enough work, and apparently did hardly anything all year, then demoted and had my salary lowered to $43,000 (so I essentially got a $1,000 raise by the end of it). All while he was pulling coworkers aside and feeding them false narratives about what happened. I had seen other incidents like this during my time there. It seemed like we were always waiting for the next "blow up" to happen. There were times in the office where things got better for a while, but it seemed to be almost inevitable that there would be a meltdown again at some point. There was often an aura of dread in the office because of it and the turnover rate was high. Anyway, ultimately this place has a lot of issues. They're deeply rooted because of how the company is structured.

2.0
7 Feb 2024
Recommend
CEO approval
Business outlook

Pros

- Will take on new artists for a start in the industry - Willing to train - Impressive end products

Cons

- Very specific non-standard industry software and workflow (doesn't translate well to many other companies) - Toxic work environment - Unwilling to hear employee's ideas - Pit employees against one another - No benefits without significant income to accommodate - HR and Project Manger are family, making concerns impossible to safely express

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