1. Has a significant issue with licensing/costing policies which severly curtail sales efforts or attempts to build market share.
2. Competition is starting to come out with products making the market noisey.
3. Micro-managing from top combined with unrealistic price/license requirements inhibits sales negotiations for off the shelf product.
4. Needs to determine whether they are a service company or a product sales company. The two sides compete and often operate under conflicting license/pricing approaches.
5. Leadership wants to own large segments of the market which they are not even closely prepared to claim thus inhibiting potentially lucrative partnerships and revenue generation.