Pros
- This company has potential
- Nice company events
Cons
- The company is in financial decline, with limited resources and signs of instability.
- There’s a lack of structure and consistency—priorities shift frequently with little notice, leaving teams scrambling.
- Communication is a major gap. There are no clear OKRs, and cross-team collaboration is virtually nonexistent.
- The US team feels disconnected and overlooked. Morale is low, and turnover is high—so much so that a wall of past event photos has become a symbol of how many people have left.
- Employee investment is not a priority. Loyalty is not reciprocated, and decisions are driven by profit, not people.
- Basic tools and resources are underfunded. Many of the tools essential to my role had to be paid for out of pocket.
- Feedback and new ideas are often ignored, even when current strategies are underperforming. This resistance to change is contributing to the company’s downward trend.
- There’s a disconnect between leadership and the US market. Teams abroad are making decisions for a market they don’t fully understand, while dismissing insights from those who do.
- Collaboration is minimal. Departments operate in silos, which has directly impacted growth, including a drop in connected store signups.
- Strategic planning is inconsistent and often changes week to week, creating a sense of chaos and instability.
- There is no operational foundation—no central documentation, processes, or structure around brand voice, audience targeting, or performance tracking.