Pros
Some fantastically talented and friendly people working together to get this start-up off the ground. All massively supportive of each other despite toxic management. Everyone believes in the product - if some of the fundamentals change, it has the potential to be an amazing company.
Cons
Progress made impossible thanks to the CEO. Rather than letting staff get on with the job he is constantly changing priorities, dropping and picking up new agencies, overlooking the expertise of staff and changing peoples job remit, roles and titles against their will. Speak up or argue to do what is right, and you get let go. We've lost a dozen or so people in the last few months because of this. Expectation to cancel holidays, work evenings, weekends and drop personal plans when requested and with very little notice. Dodgy practices going on because people are being forced by management to go against best practices.