Hard sell - big mistake - Senior Account Executive BetterUp Employee Review

2.0
18 Aug 2022
Recommend
CEO approval
Business outlook

Pros

The coaching experience I had was highly valuable. I would recommend their product experience (with caveats).

Cons

It's unfortunate that the list of cons grew so extensively. The company has the makeup of something tremendous, I was really excited to be part of this mission, but they are pushing so hard toward growth goals, there's just a lot of collateral damage. My time at BetterUp rebuilt my trust with leadership and gave back trust and safety as a sales professional at the start, but then it ran it over with a semi-truck (and backed over it a couple times) in the end. There's a lot of trauma left. So, here's my honest take: --They force-feed you culture, it's almost cult like. People use their High Impact Behaviors in daily vocabulary which is weird. I understand the purpose, but it's just too much. And you have to love to read - like a LOT of books. --They have all the tools for transparency and open communication and a "culture of feedback" (15five, regular reviews, coaching on feedback) but can't take it themselves. I think this is for the purpose of monitoring their employees - they have wayyyy too much process for a company of this size. --They hire exceptional talent, but don't listen to experienced team to make actionable changes. They are stuck in their ways, their process, their vision - to a fault. --The management at every single level is there for the company and does not protect their team members. The responsibility of underperformance will always be on the sales person -- so if you're looking for a sales role, beware. --They weaponize their values. I read elsewhere that it's not uncommon for someone to be let go because of a "scarcity mindset" or "lack of a growth mindset" which was 100% in my case too. It felt abusive and completely disintegrated my trust with anyone in a leadership role. --They still don't know exactly what they want to be - or how. And the employees pay the price. Concepts are half-baked, teams compete vs. collaborate and this creates a really toxic work environment that especially suffers with so many team members fully remote, hiding behind devices.

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BetterUp Response
3y
Thank you for taking the time to share your experience. Please know that we take all feedback seriously and are always looking for ways that our organization can improve. We care deeply for our people, and our values and high impact behaviors are guideposts to how we show up for ourselves and our teams. We noticed you are no longer with BetterUp, but we’d still welcome the opportunity to discuss your concerns and better understand your perspective, so we can make improvements. Please, if you're comfortable, connect with your HRBP directly. -BetterUp HR Team

Explore other reviews about BetterUp

5.0
10 Jun 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

I'm not held here against my will for a cause... I'm paid to do something I actually care about. I see a lot of people on Glassdoor debating the strength of the business model, but I've never seen anyone argue that what BetterUp is trying to do isn't worth doing. I'm a part of a company thats net positive for the world. That alone feels like a feat in 2026. AND I'm getting paid well. No "mission discount".

Cons

This isn't a money-growing-on-trees unicorn startup from 2018. This business model is hard. We're selling human potential development when most companies are trying to figure out how to replace humans with AI. Its not easy but I think its kind of important... A lot of people experience being overwhelmed here. Thats real. It happens enough that clearly the culture is playing a role. Every company has its own version of crazy. My advice to people thinking about working here: ask direct questions in your interviews to figure out if you're okay with Betterup's kind of crazy. You'll get honest answers. After 3+ years I've genuinely grown to love it

2
5.0
10 Jun 2026
Recommend
CEO approval
Business outlook

Pros

Nearly 8 years in, and the work still pulls me forward. What keeps me at BetterUp is that the problems are genuinely hard and genuinely worth solving. I came from engineering, so I'm wired to care about infrastructure, not just features, and this is one of the rare places where you can build something foundational and actually see it move metrics, clear escalations, and unblock a whole go-to-market motion. The mission isn't decorative here. I can feel the thread between the work and the outcome. BetterUp also trusts you to figure things out across lanes. I've written SQL, prototyped with AI tools, facilitated workshops, and co-designed vendor strategy, all as a PM, because the culture doesn't penalize curiosity or reaching into adjacent territory. And honestly, some of my closest friendships came out of this place. The people I work with, on engineering, on cross-functional teams, and in peer mentorship, are people I genuinely learn from and, in some cases, people I can't imagine not having in my life. That combination of meaningful infrastructure work, real trust, and people who challenge you and become your people is not easy to find. The benefits span beyond general work-life-balance, if you're curious about something, there's always an open door to learn and contribute. As a woman in tech, I cherish the fact that our colleagues listen to women, and our insight is taken into account instead of just ignored. It's nice to feel safe at work, able to speak your mind freely.

Cons

If you want a boring job, this is not the place for you.

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