(U.S. specific review) no go-to-market strategy - Business Development BlueOptima Employee Review

2.0
2 Dec 2019
Recommend
CEO approval
Business outlook

Pros

Good benefits package, nice office space, opportunity to travel

Cons

This software has potential, but unfortunately, the mechanisms for the U.S. branch of the company to succeed is not in place. The U.S. division lacks a management team, a go-to-market strategy, and an adequate mentorship and training program. The minimal training that is provided is very product heavy, with no focus on the solution that is being provided. You can only use the product using 'dummy data' until you get a client of your own, making it difficult to show prospects the value of the software. There is no opportunity to hear from current customers of how they are getting value from the software, which is a real shame. Annual sales targets do not match the sales cycle. There are many oversights that will not fix themselves as the company attempts to grow in the U.S. This was an interesting place to work with intelligent people, I truly which them ever success.

Explore other reviews about BlueOptima

3.0
11 May 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

ast-paced environment with strong opportunities for growth and learning. Exposure to enterprise clients, analytics technology, and global teams made the work interesting and valuable professionally. The team was collaborative and motivated, and employees were given responsibility early on, which helped build communication and problem-solving skills quickly.

Cons

The pace could feel high pressure at times, and internal processes occasionally felt unstructured during periods of growth. Work-life balance could vary depending on workload, and shifting priorities sometimes required quick adaptability and flexibility.

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