Be careful of the "culture" - Sales Representative Boveda Employee Review

Boveda is full of opportunities for those willing to seize them. If you have drive, curiosity, and the ability to thrive in an entrepreneurial environment, this company offers incredible room for growth. Having been here for a long time, I can safely say I still love my job. My role continuously evolves as the company scales and tackles new markets in exciting ways. Leadership is genuinely passionate about honoring the history of the Boveda brand while aggressively pursuing new, innovative areas of business.

High growth comes with tough choices. Adapting to shifting market priorities has required restructuring, particularly in 2022. It’s a fast-moving environment, and the strategic shifts can be tough to navigate.

The culture here is genuinely unlike anything I've experienced in my career. People care about each other and about the work. Communication from leadership is clear and you always understand the direction the company is heading. What's impressed me most is that input from all levels of the org actually gets heard, and decisions get made without a lot of drag. We've launched two new brands recently and there's real energy around where things are going. I feel lucky to be part of it.

2022 was a really hard year. The company made a significant strategic shift and it wasn't easy on anyone. We lost some people I respected deeply, and there were moments of real uncertainty. Looking back, I think the CEO made some incredibly tough calls that not everyone understood at the time, including me. Those decisions took courage and I don't think they get enough credit. The transition was painful, but it set the company up for the growth we're seeing now. No company gets it right every time, and going through hard things together actually made the culture stronger.